The Internet and social media websites have provided lucrative business opportunities for many companies. However‚ one particular success story is Zynga‚ a gaming company founded by Mark Pincus and a group of entrepreneurs. Zynga is currently the leading developer of social network games‚ such as CityVille‚ Texas HoldEm Poker and Farmville. Zynga uses Facebook as its main network and relies on the social media aspect of the website to attract potential gamers to play their games. Clearly this method
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Zynga Zynga Inc. is the world’s leading provider of social game services with more than 240 million monthly active users playing its games‚ which include: CityVille‚ Zynga Poker‚ Draw Something‚ Hidden Chronicles‚ FarmVille‚ CastleVille‚ Words With Friends‚ Empires & Allies‚ Scramble With Friends‚ Café World‚ The Pioneer Trail‚ Indiana Jones™ Adventure World and Mafia Wars. Zynga’s games are available on a number of global platforms‚ including Facebook‚ Zynga.com‚ Google+‚ Tencent‚ Apple
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sources of competitive advantage on the giant gaming company Zynga. The initial hypothesis we proposed are: Simplicity of the games offered; Accessibility of the games offered‚ focusing on the platform; and the social component that the games provide. The scope of our analysis is not only the social gaming industry; instead we assessed Zynga in the whole gaming industry context. The purpose of this analysis is not only to determine why Zynga is the best in social gaming but instead try to explain the
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and referring to other sources of information about Zynga Inc‚ the very first impression comes to mind is that the Zynga is the company where everyone is taught how to succeed and it’s a rare environment where talent and passion are the most important qualities‚ not experience. Mr. Mark Pincus has taught and given liberty to everyone in company to be a self CEO or Entrepreneur of his own assigned objectives‚ and which itches the environment at Zynga where employee could put it to use for their best
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CASE ANALYSIS OF ZYNGA HBS CASE BY LUK KA LAI UID: 2012853746 FACULTY OF ENGINEERING OF THE UNIVERSITY OF HONG KONG FACULTY NOVEMBER 2012 Zynga is the world’s fastest growing social game company‚ it brings online games with social platforms. According to Zynga reports of 2nd Quarter 2012 financial results (http://investor.zynga.com/releasedetail.cfm?ReleaseID=695419)‚ it has a DAU of 72million and MAU of 306 million. With the vast amount of active players‚ Zynga offers incentive
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ZYNGA Q1. Since game development involves several phases‚ including pre-production‚ pitches‚ prototypes‚ and game design documents. Given that it usually involves 100-person team to take different responsibility for development‚ R&D is a long-term process and should be capitalized. Meanwhile‚ Zynga’s R&D costs are directly related to the production of the games hence generating profits. It is a resource of future economic benefit that owned and under control of the company‚ therefore economically
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http://accrualperspective.wordpress.com/2012/10/10/zyngas-revenue-recognition-dilemma/ Zynga’s Revenue Recognition Dilemma Leave a reply Zynga’s Revenue Recognition Dilemma Zynga has been the focus of a highly disputed topic on bookings and revenues as of late. Unfortunately for the online gaming company‚ many accountants and financial analysts are not in Zynga’s favor on the way that the company has been recognizing revenues. To put the company in perspective‚ there are 26 million digital
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Case Study: Anima Adventure DRAFT OVERVIEW As our company provides viral marketing services with Anima Adventure‚ there are some aspects of this project which is beyond our control. No matter how effective our Marketing strategy is‚ if the game itself and its features are not sufficient to the users’ taste‚ changes should be made in the developer’s side. This study focuses on the game itself and the features that can be added to further improve the overall revenue attraction. Aside from the general
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Competitive situation facing Zynga Let us first analyze the competitive situation facing Zynga by asking the question: Does Zynga really have any competitors right now? Taken in the narrowest possible sense of social gaming on Facebook‚ the answer is no. Zynga has more users than all of their nearest competitors‚ and more users than the rest of the top 10 developers on Facebook combined. Barring any massive systemic disruptions to the platform‚ Zynga’s dominant position and the accompanying
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further into this paper demonstrating these roles in the area of sales‚ using the different processes of negotiation in a win- win situation. In the process of negotiation‚ two parties usually resolve a situation using the process of perception to connect in their surrounding environment. However‚ negotiation is the bargaining between two parties who are trying to attain or win a situation‚ utilizing the key concepts of managing interdependence‚ engaging in mutual adjustment‚ creating value‚ and
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