To: Executive‚ Zoecon Corporation From: Date: Thursday‚ February 17‚ 2005 Subject: Strike Roach Ender Introduction Projected Industry Consumers Professional Projected Growth Rate of 10% annually Projected growth rate of 8% annually Projected sales of $4.4 million Projected sales of $2.7 billion Flea IGR Introduction Similar Scenario Great success of introduction of flea IGR PRECOR into PCO‚ veterinary and pet store markets. In 1980 Zoecon broke into the supermarket
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Problem Statement Zoecon Corporation sells a variety of animal-health-related and pest-control products. With a strong growth rate of 10% annually‚ Zoecon enjoys a 25% before-tax profit without a clear threat of declining demand. However‚ while the company’s trade relations with pest control operators (PCOs)‚ veterinary clinics‚ and pet stores‚ stay strong; the company has found the profit from its consumer-market sector lacking. In an attempt to conquer the consumer market‚ some of Zoecon’s top
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The Problem. The Zoëcon Corporation faces the following problems regarding their marketing strategy for their Strike ROACH ENDER product: • Should the Zoëcon Corporation expand the distribution to a 19 city area where 80 percent of roach control products are sold? • Should the Zoëcon Corporation focus their attention on the professional pest control market (Pest Control Operators (PCOs))? • Should the Zoëcon Corporation contact the makers of Raid‚ d-Con‚ or Black Flag for the purpose of including
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Changes in top management at Zoëcon Corporation brought about a shift in corporate objectives. The new objectives emphasized a focus on high financial-return products and businesses. In January 1986‚ Zoëcon executives called a meeting to determine the fate of their Strike brand insect growth regular (IGR) called Strike ROACH ENDER. This product had been tested in the consumer market in four cities (Charleston‚ SC; Beaumont‚ TX; Charlotte‚ NC; and New Orleans‚ LA) from May through October of 1985
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Zoecon Corporation was founded forty three years ago by Dr. Carl Djerassi. The company mainly focuses on insect population control. The company has over 18 brands and Products. Zoecon developed an insect growth regulator (IGR) brand called Strike ROACH ENDER. IGRs are efficient in eliminating insect populations; they are also less toxic than other household insecticides. IGR affects the reproductive cycle of insects but do not kill them. For IGR to kill insects‚ it has to be combined with an adulticide
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Recommendation(s). Given Mr. Brownlow’s current business and personal situation operating the South Delaware Coors‚ Inc. distribution does offer sufficient investment potential. The following explanation is presented to evaluate the decision factors in the case. Profit Potential. From the studies conducted by Manson and Associates the potential profit can be estimated. The primary objective was to determine the investment potential of the distribution of Coors. As shown in Table 1‚ in order to break even
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Executive Summary: Loctite Corporation mission is to become a premier worldwide marketer of instant adhesives for industrial. BAM should be introduced as a complementary product with the SuperBonder Cyanoacrylate (CA) instant adhesives. It is suggested to concern on the market for electrical and electronic equipments‚ Furniture and Chemicals‚ petroleum products (Exhibit 1). Moreover‚ as competitors are selling only the equipment at $483 per unit and not selling adhesives‚ we suggested having distributor
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Introduction Under today’s ever-changing market‚ strategic marketing planning has become more and more significant whether of the functional or the fundamental. Especially‚ although financial crisis leaded economy growth slowdown‚ it did not cause a serious influence for chain coffee shop. As Howard Schultz said‚ CEO of Starbucks‚ “I don’t think we had a business plan for the severity of what has taken place. History demonstrated to us that a downturn in the economy would not affect us‚ and in fact
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2010-2011 MASSEY UNIVERSITY Honesty Declaration School of Management (Albany) |Lecturer’s Name |Paper Name |Paper Number | |David Tappin |Project Management |152.752 | Honesty Declaration |I/we declare that this is an original assignment and is entirely my/our own work.
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The marketing issues addressed here are focused on how to draw more consumers from other gambling casinos‚ and how to make Hilton a resort destination. Two-thirds of Hilton ’s total operating earnings in the early 1990 ’s were derived from the four casinos they owned in Las Vegas‚ Nevada. Expanding on this idea will ensure the hotel chain firmly plants its feet in the entertainment and resort business (Hilton Case Study). By investing massive amounts of revenue into developing their gaming division
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