Scott Hunt 4/3/2014 MGMT 452 Case Study: Zipcar Assignment Questions 1. Evaluate this potential venture and the progress that Chase has made. The potential of Zipcar exceeded the expectations of the owners Chase and Danielson in many factors. Their goal of creating this urban-style car borrowing system gave new light to the ideas of what options urban populations see in commute. The initial idea needed to be sized properly and growth was a big factor in terms of how fast they could get their
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What exactly is sustainability? The term “sustainability” has gotten a growing amount of usage recently‚ in the media‚ business‚ and general communities. Increased exposure to the term‚ however‚ has not necessarily correlated with increased consistency of understanding of exactly what sustainability is‚ or what it means in today’s context. In fact‚ the rapidly widening usage of the term may be contributing to greater confusion about it‚ as the increased usage results in more people bringing
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Observation What In our research we have to observe the behavior of supermarket customers. We are going to do this using a qualitative method such as unstructured participant observation. We will also engage in a supermarket observation regarding the structure of the shelves and how they are positioned. Why We are doing this kind of observation to create an image of customer buying behavior. We‚ as the observers‚ will analyze and record this behavior. Where We are going to conduct this observation
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IKEA Consumer Behavior Analysis Consumer behavior Contents Executive Summary 1 Company Background 1 Objective and Focus of This Study 2 Methodology 2 Findings 2 * Perception 3 * Buying theory 4 * Learning theory 6 * Motivation 7 * Attitude 8 * Reference group and social media 9 * Gender 10 * Social class 11 * Subculture 12 * Culture 13 Interesting Findings 13 Marketing Implication 16 References 19 Executive Summary IKEA was chosen
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Questions One: Analysis of Zipcar’s business model using Porter’s five forces model Threat of New Entrants In my own observation‚ Zipcar is a perfect description of an almost hundred percent automated business. They have fully utilized all IT resources available to them‚ and have succeeded in eliminating the need for human interaction at the same time staying in full control of the business. They have succeeded in outfitting all their cars with patented wireless technology‚ which I would classify
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[Case: Zipcar] Zipcar’s SWOT and financial analysis a) Strengths Firstly‚ Zipcar seized 80% of US market share‚ making it the strong player in the market. Secondly‚ as the company is able to acquire its competitors (Flexcar-US‚ Streetcar Ltd-UK)‚ they can reduce the competitors as well as gain those market shares and customer bases from those 2 companies. Thirdly‚ Zipcar’s customer-friendly and disruptive business model is what makes it unique. They leverages accessibility‚ make it available close
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characterize the service Zipcar provides? Zipcar is the world’s largest American membership-based car sharing and car club service offering company providing car reservations to its members‚ billable by the hour or day. It is an alternative to traditional car rental and car ownership. The company shares Zipcars in different States of USA‚ Canada and UK. The company also has presence on over 230+ college campuses at universities across North America. Members can reserve Zipcars online or by phone‚
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Zipcar‚ which was recently bought for $500 million by Avis car rentals‚ is a start up that is in the business of selling the urban lifestyle of renting cars for short periods of time instead of owning a vehicle. The case evaluates how Zipcar has been able to gain the trust of its customers by being a green minded company with a strong set of values and benefits that will keep a customer. Zipcar took advantage of the fact that they had a place in a niche market‚ which allowed them to create a positive
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ZIPCAR value proposition Cost saving Convenience ZIPCAR is perfect answer for customers who wanted to rent a car for a few hours in their home city: - ZIPCAR value proposition - - Zipcar cost was cheaper than owning a car Convenience achieved by automation ( online booking‚ data transmission between car an system) ZIPCAR encourage use of public transport Eco Friendly ZIPCAR business model Customer relationshi p Car leasing Key components of ZIPCAR
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indicators that shows that Zipcar is indeed a high potential venture. Below are the criteria in brief 1.0 Industry & Market Market: The revolutionary concept certainly provides an alternative to public transport. Furthermore the car sharing concept is really useful for the public in a overcrowded city with limited parking & expensive parking fees. This is clearly not an untouched segment because there are other 2 competitors operating. • Customer: The target customers are educated and internet
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