PUMA Contents Introduction to Puma 3 Marketing Orientation 3 Product Orientation 3 Sales Orientation 4 Puma Orientation 4 The competitive advantage/disadvantage of puma. 5 SWOT Analysis 7 Marketing Mix 8 Product: 8 Price: 9 Place: 10 Promotion: 10 References 12 Introduction to Puma Puma is one of the world’s leading Sport lifestyle companies. As an organisation it designs and produces sports equipment‚ footwear‚ apparel and accessories. Puma distributes its products
Premium Marketing
Malaysian Proton and AFTA: threat or advantage? At the October 2000 Association of Southeast Asian Nations (ASEAN) Economic Ministers meeting in Chiang Mai‚ Thailand‚ the Malaysian delegation proposed an extension to the ASEAN Free Trade Area (AFTA) tariff reduction scheme in an effort to protect Malaysia’s auto industry. Given that the development of Proton and Perodua‚ the country’s national cars‚ has received extensive government support‚ protection‚ and preferential treatment‚ there was concern
Premium Automotive industry International trade Free trade
1. What are the strategic risks and benefits of outsourcing production of the Temecula plant to a contract manufacturer(s) in China? Use any frameworks that you feel are relevant to assess this decision at the strategic level. The strategic benefit for the company to outsource the production process is the potential savings base on low labor cost in China. And by moving all its product line to China‚ it can be easier for the company to manage the production. The risks can be as follows. The contract
Premium Costs Outsourcing Investment
rP os t 4381 DECEMBER 14‚ 2011 DAVID A. GARVIN SUNRU YONG Introduction op yo Bergerac Systems: The Challenge of Backward Integration In July 2010‚ Ian Wyckoff‚ CEO of Bergerac Systems‚ scribbled a few notes about his latest meeting with a group of veterinarians. These were his customers‚ and they provided direct feedback on their latest experiences with Bergerac’s diagnostic instruments for animal care. The feedback was always valuable‚ although on this visit it was not entirely positive.
Premium Asset Balance sheet Liability
BIT HuangFei (Tracy) Zara: a Spanish retailer goes to the top of world fashion Answer1: The international expansion of Zara started with the opening of a store in Portugal in 1988. Through establishment in Portugal Zara acquired international market experience and knowledge and realized that it would have to adjust its business model to suit the new international markets. International sales accounted for 69 percent of its total turnover in 2005‚ with Europe being its largest market by far
Premium Brand Target market Target
Question one (a) The current revenue recognition policy of Biovail is “Free On Board” (FOB) which states that in which point shipper can transfer the responsibility and the ownership of goods to the buyer. There are two possibilities of FOB. When the contract use “FOB shipping point”‚ the seller has the responsibility for the goods until the goods leave the seller’s dock. Alternatively‚ when the contract uses “FOB destination”‚ before the buyer takes the possession‚ the seller still keeps
Premium Generally Accepted Accounting Principles Revenue Income
Case Study: Gas or Grouse Elizabeth Hamm LDRS 4875 William Penn University 1. What are the systemic‚ corporate‚ and individual issues raised in this case? Systemic: Buying into the creation of new rigs set up in the mesa means America could reduce its dependency on foreign gas/oil. Not drilling in the mesa could be more costly for Americans than creating a plan that monitors wildlife sustainability during drilling in all seasons. Corporate: The gas pocket under the Pinedale mesa holds billions of
Premium Ethics Morality Natural gas
Zipcar‚ which was recently bought for $500 million by Avis car rentals‚ is a start up that is in the business of selling the urban lifestyle of renting cars for short periods of time instead of owning a vehicle. The case evaluates how Zipcar has been able to gain the trust of its customers by being a green minded company with a strong set of values and benefits that will keep a customer. Zipcar took advantage of the fact that they had a place in a niche market‚ which allowed them to create a positive
Premium Automobile Internal combustion engine Electric vehicle
Based on Criteria’s of Evaluating Venture Opportunities there are several key indicators that shows that Zipcar is indeed a high potential venture. Below are the criteria in brief 1.0 Industry & Market Market: The revolutionary concept certainly provides an alternative to public transport. Furthermore the car sharing concept is really useful for the public in a overcrowded city with limited parking & expensive parking fees. This is clearly not an untouched segment because there are other 2 competitors
Premium Cost Economics Cash flow
Ryanair – the low-fares airlines Case Study By Sid Hegde Ryanair – the low-fares airline Table of Contents Q1. Why has Ryanair been successful thus far?..................................................................3 Q2. Is Ryanair ’s strategy sustainable?..................................................................................4 Q3. Would you recommend any changes to Ryanair ’s approach?.......................................5 Q4. Should Ryanair continue to pursue the Aer
Premium Strategic management