Project submitted on MARKETING STRATEGIES OF PEPSI Page | 1 CONTENTS SR. NO. TOPIC PAGE NO. 4 4 5 6 7 8 8 9 10 11 11 11 12 12 11 11 12 14 15 16 17 19 19 21 21 22 22 23 23 24 25 25 26 26 27 28 28 29 29 30 31 32 33 Page | 2 I PepsiCo Mission…………………………………………………………… II A Brief Pepsi History ……………………………………………………... III Corporate Profile: PepsiCo In India………………………………………. 3.1 Origin Of PepsiCo India………………………………………… 3.2 From Joint Venture To Wholly Owned………………………… 3.3 Corporate Management..........
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Katier Studentnumber: 5927752 Bendert.katier@gmail.com http://twitter.com/BendertKatier 2 “Ubiquity First‚ Revenue Later” A descriptive casestudy in the entrepreneurial venue Layar B.V. Bendert Katier – 5927552 University of Amsterdam – Business Studies International Entrepreneurship March – 2010 dr
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Eko India Financial Services - Simplibank A Case Study Submitted by S.Aravind (403/17) Giridharan Raghunathan (413/17) Pappu is a migrant labourer from Bihar who lives at Uttam Nagar west. He like thousands of others does not have access to formal banking and is often at the mercy of the informal ways of savings and remittances. One day he learns about a mini savings bank account‚ a joint initiative by Eko India Financial Services and SBI. So he approaches the customer service point
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Table of Contents Introduction 2 Defining the market which Google Inc’ operates in? 3 What’s internationalization and globalization strategy? In which way Google is going? 5 Google’s retrieval from china‚ impacts upon globalization plan. 6 Diversification strategy working in international market 8 Thinking of Google‚ what product stands out? But are there too many? 10 Google’s foray into Android market‚ all around impact. 11 So what will happen in short-long run for the market? 12 How does
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CHAPTER Marketing Channels Delivering 12 Customer Value PRE VIEWING We now arrive at the third marketing mix tool—distribution. Firms rarely work alone in creating value for customers and building profitable customer relationships. Instead‚ most THE CONCEPTS are only a single link in a larger supply chain and marketing channel. As such‚ an individual firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels
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1) MAKING OF THE DREAM Privately held by the DeVos and Van Andel families of US‚ Amway‚ short for American Way‚ was set up in 1959. Amway and its publicly traded sister companies supported 53 affiliate operations worldwide. About 70% of Amway ’s sales were outside North America. With over 12‚000 employees around the world‚ Amway was renowned for its strong R&D centre in Michigan‚ which had 24 laboratories. Amway was present in over 80 countries and its manufacturing plants were located in US
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Analysis of Indian Textiles and Apparels Industry: A Focus on Market Structure and Competitiveness Abstract: The Indian textile industry is one of the oldest and most significant industries in the country. It accounts for around 4 per cent of the gross domestic product (GDP)‚ 14 per cent of industrial production and over 13 per cent of the country’s total export earnings. In fact‚ it is the largest foreign exchange earning sector in the country. Moreover‚ it provides employment to over 35 million
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UNDP Study Guide MUNIK V INTRODUCTION TO COMMITTEE DIRECTORS Dear Delegates‚ It is my great pleasure to welcome you to MUNIK V and particularly to the United Nations Development Program. My name is Khizra Jamal and I am currently a freshman at IBA. I have been in the public speaking circuit in Pakistan‚ participating in debates‚ declamations and everything in between. That heady sense of achievement that comes with bringing the trophy home is a feeling you never really lose taste for and
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Southwest Airlines’ Strategic Management Chungsun Park Nonhanhla Nene Mohit Khatri Junbai Ma HOS 407 – Strategic Management Dr. Richard L. Valente 12/12/2011 Table of Contents Executive Summary 3 Mission‚ Vision‚ Values‚ and Goals 4 Organizational Structure 5 Management Process and Roles 6 Porter’s Five Forces 6 Threat of New Entrants 6 Threat of Substitute Products 8 Bargaining Power of Suppliers 9 Bargaining Power of Buyers 10 Rivalry 11 The Roots of Competitive
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Software Requirements Specification Human Resource Management System Sponsored by Siemens Enterprise Communication Prepared by InnovaSoft Cansu Hekim - 1630888 Bekir Doğru - 1560085 Zaman Safari - 1572254 Hamid Siddiqi - 1634427 25.11.2011 1|Page Sponsored by Siemens Enterprise Communication .................................................................... 1 1 Introduction ....................................................................................................
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