Steven George Gerrard MBE ( /ˈdʒɛrɑrd/; born 30 May 1980 in Whiston‚ Merseyside‚ England) is an English footballer who plays for and captains Premier League club Liverpool. He also has 89 caps for the England national team. He has played much of his career in a centre midfielder role‚ but he has also been used as a second striker[4] and right winger. Gerrard is best known for his tremendous long-range striking ability and has scored in numerous cup finals‚ including the 2005 UEFA Champions League
Premium FIFA World Cup UEFA European Football Championship UEFA
Executive Summary: The purpose of this assignment is to learn about strategy and strategic management by comparing the strategies of two companies from the same industry. The strategies of Nike and Adidas have been compared from the textile industry. Nike and Adidas both specialize in footwear‚ apparel and accessories and their competition is intense as Nike is the market leader and Adidas is the market challenger. The topics in this assignment cover critical incidents of both Nike and Adidas
Premium Nike, Inc. FIFA World Cup Athletic shoe
people that live in less developed countries are more price sensitive than people that live in more developed countries. Market Segmentation allows your target marketing to become more specific. Target Marketing Since the advert is featured by Zinedine Zidane as the face of the campaign we can see the celebrity endorsement that
Premium Marketing
almost as if he has a bigger picture of the game than anyone around him. "He is always going forwards. He never passes the ball backwards or sideways. He has only one idea‚ to run towards the goal. So as a football fan‚ just enjoy the show." - Zinedine Zidane "He sees passes that most people can only see whilst watching the game on TV‚ not ones that you can normally see on the pitch." - Tata Martino "I have seen the player who will inherit my place in Argentine football and his name is Messi. Messi
Premium La Liga FC Barcelona UEFA Champions League
network – this means that Adidas’s products are shipped to a large number of countries. 4. Famous sports stars advertising products – Adidas has a series of football superstars who wear and advertise their products‚ including David Beckham‚ Zinedine Zidane‚ Stephen Gerrard etc. 5. High level of sales – Meaning Adidas sell a large amount of products. 6. Good reputation for quality – Adidas have built up a good reputation over the years for the quality of their goods. 7. Adidas is a globally know
Premium Good Adidas Strategic management
Given the increasing popularity of sports in all of the world‚ sport has become a very dominate theme in advertising. Sports stars are seen as idols and almost like super heroes to young kids in the American society. Many brand owners corporate with sports stars to promote the sales of almost any kind of products‚ even if they have no apparent relationship with sports. “In the beginning‚ no one was giving us a chance‚” said Rich Paul‚ a childhood friend of the NBA’s biggest star‚ LeBron James‚ “but
Premium
low income nutritionally deprived populations in Bangladesh and alleviate poverty through the implementation of a unique community based business model‚ where no profit will be appropriated by the investing partners. World famous soccer star Zinedine Zidane of France flew to Bangladesh on a two-day visit to inaugurate the launching of Grameen Danone Foods Ltd. on 8 November of 2006. Grameen Danone Foods Ltd. is a social business enterprise undertaken by four Grameen companies‚ namely‚ Grameen Byabosha
Premium Muhammad Yunus Grameen Bank Bangladesh
THE BATTLE OF THE SPANISH GIANTS Football (soccer)‚ the beautiful game‚ can become a matter of life and death for some clubs and its supporters. Cultural‚ as well as regional differences contribute to the fierceness of the clashes and performances of players in such matches determine whether they will be entirely loved or hated. A mistake or a moment of magic can create history but can also result in brawls‚ fights‚ clashes and even riots. We often find ourselves in the front-line watching different
Premium FC Barcelona La Liga
Consider the importance of money in sports. There is a saying that money makes the world go round. This could not have been truer for the sports industry. Some of the most successful sporting franchises are backed by owners with seemingly unlimited financial resources. Their financial backing has been used to develop the sport and publicise it around the world‚ which results in a successful sport supported by fans worldwide. Therefore‚ it is easily said that money is crucial to sports‚ in several
Premium Sport Olympic Games
According to dictionary.com‚ soccer is a form of football played between two teams of 11 players‚ in which the ball may be advanced by kicking or by bouncing it off any part of the body but the hands‚ except in the case of the goalkeepers‚ who can use their hands to catch‚ carry‚ throw‚ or stop the ball (soccer). In every society‚ there are many different things and many differences in common but there is one thing that links us all. Soccer is the most popular sport in the world. Soccer is a sport
Premium Association football Football FIFA World Cup