sports Nunnally‚ J.C. (1973). Psychometric Theory. New York: McGraw-Hill. Papadimitriou‚ D.A.‚ & Karteroliotis‚ K. (2000). The service quality expectations in private sport and fitness centers: A reexamination of the factor structure Parasuraman‚ A.‚ Zeithaml‚ V.A.‚ & Berry‚ L.L. (1985). A conceptual model of service quality and its implications of future research Sureschchandar‚ G.S.‚ Rajendran‚ C.‚ & Anantharaman‚ R.N. (2002). The relationship between service quality and customer satisfaction Theodorakis
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is in the maturity phase of the PLC. The maturity phase is characterized by increase competition‚ established brand recognition and slowing sales growth. In this phase product differentiation and market dominance become more critical (Anderson & Zeithaml‚ 1984). Brand equity is a set of brand assets and liabilities linked to a brand‚ its name‚ and symbol that add or subtract from the value provided by a product (Cravens‚ 1997). When a product reaches its maturity phase‚ a company is still able to
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Innovation: Integrating Technological‚ Market and Organizational Change‚ 1st edition‚ Chichester‚ Wiley TROTT and PAUL‚ 2005‚ Innovation Management and New Product Development‚ Prentice Hall. WALKER‚ J‚ 2004‚ A Step Ahead of the Future‚ BRW‚ 17 June‚ pp.54 ZEITHAML‚ V‚ A‚ et al‚ 2009‚ Services Marketing: Integrating Customer Focus Across the Firm‚ McGraw-Hill Read more: http://www.ukessays.com/essays/marketing/google-innovation-and-new-product-management-marketing-essay.php#ixzz359WGCBvM
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Psychometric Theory. McGraw Hill (2nd Ed). Padgett‚ Dan and Douglas Allen 1997‚ “Communicating experiences: A narrative approach to creating service brand image”‚ Journal of Advertising‚ Vol. 26‚ Iss. 4‚ pp. 49 – 63. Parasuraman‚ A.‚ L.L. Berry and V.A Zeithaml 1991‚ “Understanding Customer Expectations of Service”‚ Sloan Management Review‚ Vol 32 (Spring)‚ pp. 39 – 48. Siguaw‚ Judy A‚ Anna Mattila and Jon R Austin 1999‚ The brand-personality scale‚ Cornell Hotel and Restaurant Administration Quarterly
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Service Quality Perceptions of Domestic Airline Consumers in India: An Empirical Study* Bhagyalakshmi Venkatesh 1 & R. Nargundkar2 Abstract Pricing and service quality are the key variables that decide the brand equity of each player in the airline industry. Existing literature suggests that measurement and management of service quality is the key for survival of airline companies. This research paper examines the service quality delivered by four major airlines in India on the backdrop of stiff
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Parasuraman‚ A.‚ Zeithaml‚ V.A.‚ and Berry‚ L.L. (1985). A Conceptual Model of Service Quality and Its Implication. Journal of Marketing‚ Vol. 49‚ Fall‚ pp. 41-50. Parasuraman‚ A.‚ Zeithaml‚ V.A.‚ and Berry‚ L.L. (1988). SERVQUAL: A Multiple-item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing‚ Vol. 64‚ pp. 12-40. Parasuraman‚ A. and Berry‚ L.L. (1991). Marketing for Services: Competing through Quality. The Free Press‚ New York‚ NY. Parasuraman‚ A.‚ Zeithaml‚ V.A.‚ and
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Manolis‚ C.‚ and Winsor‚ R.D. (2000). Service quality perspectives and satisfaction in private banking. Oliva‚ T.A.‚ Oliver‚ R.L.‚ and MacMillan‚ I.C. (1992). A catastrophe model for developing service satisfaction strategies Parasuraman‚ A.‚ V. Zeithaml and Berry‚ L. (1985). A Conceptual Model of Service Quality and Implications for Future Research Schneider‚ B.‚ and White‚ S. (2004). Service Quality Research Perspectives. Sage‚ Thousand Oaks‚ CA. Stafford‚ M.R. (1996). Demographic discriminators
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Ramachandran‚ R. (2000)‚ Understanding the market environment of India. Business Horizons‚ 43(1)‚ 44-52. Rossiter John R. & Percy L. (1980). Attitude change through visual imagery in advertising. Journal of Advertising‚ 9(2)‚ 10-16. Rust‚ R.‚ V. Zeithaml & K. Lemmon (2000). Driving Customer Equity (The Free Press‚ New York) Shankar‚ Venkatesh & Lakshman‚ Krishnamurthi (1996) Shultz‚ H. (1997)‚ Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. New York: Hyperion. Smith Robert
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oyeeVem Linus Jonathan et al THE IMPACT OF EMPLOYEE EMPOWERMENT ON CUSTOMER SATISFACTION IN THE NIGERIAN SERVICE ORGANIZATIONS (A STUDY OF SOME SELECTED HOTELS IN JOS‚ PLATEAU STATE) THE IMPACT OF EMPLOYEE EMPOWERMENT ON CUSTOMER SATISFACTION IN THE NIGERIAN SERVICE ORGANIZATIONS (A STUDY OF SOME SELECTED HOTELS IN JOS‚ PLATEAU STATE) IJCRR Vol 04 issue 19 Section: General Science Category: Research Received on:27/07/12 Revised on:05/08/12 Accepted on:17/08/12 Vem Linus Jonathan‚ Dakung
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Term paper On Customer satisfaction of Grameenphone limited Term paper On Customer satisfaction of Grameenphone limited Submitted to Md. Moktar Ali Associate professor Department of Marketing University of Dhaka Submitted by Md. Masum-ul-Hoque ID: Md. Ehsanul Hoque ID: 41018044 Md. Amin ID: Department of Marketing University of Dhaka Date of submission: 8 August‚ 2011 Letter of Transmittal 08 August‚ 2011. Md. Moktar Ali Associate professor Department of Marketing Faculty of Business
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