services marketing integrating customer focus across the firmChapter 01 Introduction to Services Multiple Choice Questions 1. (p. 4) In the simplest terms‚ _____ are deeds‚ processes and performances. A. Attributes B. Experiences C. Services D. Goods E. Benefits Difficulty: Easy 2. (p. 4) The maintenance contract offered by Sears on its Kenmore refrigerators‚ dishwashers and microwaves is an example of a(n) _______. A. Service B. Experience C. Attribute D. Good E. Benefit Difficulty:
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International Journal for Quality research UDK- 656.025.2:658.56 Short Scientific Paper (1.03) SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC TRANSPORTS Filipa Fonseca1) Sofia Pinto1) Carlos Brito2) 1) Faculty of Economics and Management‚ Catholic University of Portugal‚ Portugal 2) Faculty of Economics‚ University of Porto‚ Portugal Abstract: The objective of the paper is to identify the determinants of service quality as well as its impact on the satisfaction of public transport commuters
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CUSTOMER SATISFACTION MEASUREMENT IN HOTEL INDUSTRY: CONTENT ANALYSIS STUDY Ivanka Avelini Holjevac University of Rijeka Faculty of Tourism and Hospitality Management Opatija Opatija‚ Croatia e-mail: Ivanka.Avelini.Holjevac@fthm.hr Suzana Marković University of Rijeka Faculty of Tourism and Hospitality Management Opatija Opatija‚ Croatia e-mail: Suzana.Markovic@fthm.hr and Sanja Raspor University of Rijeka Faculty of Tourism and Hospitality Management Opatija Opatija‚ Croatia e-mail: sraspor@veleri
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OF BUSINESS & ECONOMICS Master Research Proposal Improving Customer Service Quality in 4-5 Star Hotels in North Cyprus Student Name - Asif HUSSAIN Supervisor Prof. Dr. ERDAL TURKAN Email: asif_del04@yahoo.com Address:13‚Kucuk Medrese sokak Lefkosa 27-01-2011 1. Title: Improving customer service quality in 4-5 Star Hotels in North Cyprus 2. Background This research will focus on an additive exploration of prior undergraduate research of Hussain
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the differences between service quality‚ perceptions of service quality and customer satisfaction (Section 1). Should sport service managers prioritize one of them? If yes‚ which and why (Section 2)? Support your arguments with sport examples. Section 1 In the current economic climate‚ affected by trade liberalisation and globalisation organisations face a highly competitive market. Due to such‚ there has been a shift from production-led philosophy to that of a customer-focused approach (Gronroos
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PROJECT 1 Reasons for customer service problems include the following: 1. Not listening to or collecting information from customers. It is surely self-evident that listening to the customers is fundamental to providing a high level of customer care. Self-evident it may be‚ but surprisingly few organisations and individuals possess and use good listening skills. People are all so very different. We come from such a wide variety of backgrounds and cultures. We all have different ways of thinking
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Customer service quality and customer service expectations in banking sector. Abstract This research explores the relationships between service quality‚ customer involvement and customer satisfaction in the highly competitive banking sector. The study sought to identify the most important attributes in bank settings‚ which may be used to review characteristics of the banks as experienced by customers. The main aim is to find out customer service quality performed by banks at present and expectations
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Impact of Service Quality on Customer Satisfaction of Mobile Users – A Case Study of Airtel ISSN 2319-9725 Dr. Rajesh K. Yadav Associate Professor & H.O.D. Department of Management RKDF College of Engineering‚ Bhopal‚ India Mr. Nishant Dabhade Assistant Professor‚ Department of Management RKDF College of Engineering‚ Bhopal‚ India Abstract: Qualitative services deregulation or free competition and new technology have increased competition and widened the range of network services available throughout
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ANALYSIS OF SERVICE QUALITY AND CUSTOMER SATISFACTION‚ AND ITS INFLUENCE ON CUSTOMER LOYALTY. (Passengers Survey of Domestic Full Service Airlines Company “Garuda Indonesia” in Indonesia) Mohamad Rizan Management Department of Economics Faculty‚ State University of Jakarta‚ Indonesia dr_rizan@yahoo.com ABSTRACT The aims of research are : 1) Analyzing service quality‚ customer satisfaction and loyalty of full service airlines company (Garuda Indonesia) in Indonesia‚ and 2) Testing
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so distinctive about services marketing that it requires a special approach‚ set of concepts‚ and body of knowledge? Services are defined in as “deeds‚ processes and performances”. None of these physical objects are physical objects in which a customer can take ownership of‚ because it is so different from products‚ service marketing requires a special approach‚ set of concepts and body of knowledge. 2. What do you mean by variability of inputs and outputs in services? Give two examples.
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