place across markets but by the end of the 90’s large industrial companies reduced their product scope focusing just on their core businesses and outsourcing the rest. Vertical integration is a corporate strategy which the company seeks to acquire control over own inputs or on their output or both. Expansion of activities downstream is referred to as forward integration‚ and expansion upstream is referred to as backward integration. Vertical integration potentially offers many advantages‚ for example
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Chapter 6 Vertical integration Definition: Corporate Strategy is a firms theory of how to gain a competitive advantage by operating in several businesses simultaneously. Value chain is a set of activities that must be accomplished to bring a product or service from raw material to the point that it can be sold to a final customer Vertical integration is simply the number of steps in this value chain that a firm accomplishes within its boundaries. - Backward vertical integration= a firm incorporates
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Luxottica – Horizontal and Vertical Integration Mission and strategy of Luxottica: VERTICAL INTEGRATION HORIZONTAL INTEGRATION BRAND PORTFOLIO MANAGEMENT DESIGN AND TECHNOLOGICAL INNOVATION MARKET EXPANSION FINANCIAL DISCIPLINE LUXOTTICANS VERTICAL INTEGRATION Luxottica delivers on its mission through its vertically integrated business model‚ manufacturing excellence‚ focus on service and geographically diversified footprint‚ which in turn have
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According to Inditex‚ the Group ’s business model is characterized by a highly integrated vertical structure. In contrast to the model that has been adopted by competing international corporations‚ the Group handles all the processes required in the apparel industry—design‚ production‚ logistics‚ distribution to retail outlets—on its own. This model is based on a desire for structural flexibility and a belief that the customer should come first in every aspect of the company ’s operations. The main elements
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used vertical integration‚ a system of related businesses in which a parent company owns its suppliers‚ to increase his businesses efficiency levels. Carnegie bought out the companies and suppliers that carried the raw materials and services he required for his business. He was able to control everything he needed‚ and make agreements with other companies to buy his steel. Using this method‚ he saved money and increased his profits. The Walt Disney World Corporation also uses vertical integration
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Vertical Integration in the Swiss Watch Making Industry: A Case Study of Rolex Most firms exist to maximize profits. In order to maximize profits‚ firms must either increase revenue by increasing demand or reduce cost by exploiting economies of scale and reaching the minimum efficient scale. The motivation towards cost reduction has given rise to large aggregate producers‚ firms who mass produce to sell to other firms in the market. In this report we will refer to these aggregators as “market firms”
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By Wendy –Zara exericse 1 Q5. Who are the customer ? The target market is broad‚ women‚ men‚ children that likes fashion and is sensitive to fashion. Q6 .Who are the customers‚ and what product/ service attributes do they consider important? The target market is very broad‚ Zara do not define their target by segmenting ages and lifestyles like what traditional retailers are doing. Its target market is working in big cities‚ with mid range income‚ a young‚ educated person that likes
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Strategy‚ Organization ZARA perspective To what extent is the Zara production model relevant for other industries? The Zara’s production model is relevant to other industries because it is out of the regular productions frames. It is focused on the product and the customer; it doesn’t separate one from other‚ for Zara the homework is not done until the costumer owns its product. Buying in Zara is taking a chance‚ Zara knows its market very well and knowing this they developed strategy that includes
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How is Zara organized with respect to its vertical integration and outsourcing decisions? What governance structure does it appear to follow? Support your conclusions with reference to details of the Zara and the Ferdows reading. Zara manufactures and distributes its products in small batches. Zara is vertically integrated as the company manages all design‚ warehousing‚ distribution and logistic functions. Zara outsources sewing of garments to an outside supplier. Zara controls the product it
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Zara Case: Vertical integration and outsourcing 1. How is Zara organized with respect to its vertical integration and outsourcing decisions? What governance structure does it appear to follow? Support your conclusions with reference to details of the Zara case and the Ferdows reading. Answer: Very well organized to facilitate its strategic competency: speed and flexibility. Decentralized governance structure fully supports the company core competency. The above supply chain mapping
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