Professor Yépez CASE #2 — ZAPPOS.COM 2009: CLOTHING‚ CUSTOMER SERVICE‚ AND COMPANY CULTURE In 1999‚ Nick Swinmurn found himself walking through the mall‚ unable to find the right pair of shoes after visiting a variety of stores. Empty-handed‚ he went home to search online and found that there was no major online shoe retailer. A few months later‚ Swinmurn quit his job and started Zappos.com‚ an online store that carried the latest shoe styles‚ brands and colors. Over the past decade‚ Zappos has evolved
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Zappos Case Analysis Zappos‚ as we all know‚ is a well- run company that selling shoes‚ as well as other products‚ such as handbag‚ luggage‚ clothing‚ and etc. Why can Zappos achieve such a huge success? Form my point of my view; there are 5 key success factors. Firstly‚ Zappos mainly focus on customer service. For example‚ it provides a WOW experience; the loading speed is faster than other retailer company. Like Hsieh said‚ he regarded customer service as an investment‚ instead of an expense
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Zappos has been ranked as Fortune “Top 100 Best Companies to Work For” for more than 5 times‚ with its latest ranking at No. 31 in 2013 (Fortune‚ 2013). What makes this company such a wonderful place to work is its unique culture‚ where 10 core values (Exhibit 1) constantly remind its managers and employees what they are representing and standing for. Employees are called “team members” in Zappos (Frei‚ Ely and Winig‚ 2011). This paper will examine how “team members” are identified and trained
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Company Profile Zappos started out by selling shoes online to become the world’s largest online retailer of shoes. Subsequently‚ in their quest to boost sales‚ they moved beyond footwear to become an E-tailer that sells ‘anything and everything’. Since its founding‚ sales have grown exponentially from US$1.6 million in 2000 to US$1B in 2008 (Exhibit 1.). This strong growth was dependent on a strong and loyal customer base‚ which in turn was dependent on employees who were passionate about and took
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Case Description: If you like shoes and shop online‚ you probably have heard of Zappos.com. Nick Swinmurn was inspired to found the firm after a frustrating shopping excursion in San Francisco where he failed to find a properly fitting pair of shoes in the right size‚ style and color. Swinmurn translated his unpleasant shopping experience into new business expressly designed to meet the demanding needs of serious shoppers. As a result of his entrepreneurial zeal and his shrewd exploitation
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Zappos Case Study- Unit 1 Ashley Savoir Post University Introduction With the case study on Zappos and their WOW through service idea‚ there are some concerns that arise from the design they have implemented. Although the idea is certainly original and it shows that when times were tough for the company they still showed appreciation to the employees‚ there are some items that just would not be seen by the customer. This article provided an insight into the attitude of Zappos‚ however‚ as
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Abstract The online retailer Zappos stands before challenges in order to continue grow and tackle the issues of the current global economic environment. This article investigates the company’s core competences and competitive advantages and how they should be used to create a sustainable competitive position. With excellent customer service‚ company culture and information- and supply chain management in focus‚ Zappos should mainly expand its business by introducing new product categories. Complementing
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To understand why Zappos would be a motivating place to work‚ one must dig deeper into the basics of the company. What are their philosophies? What are their goals? What is their mission? Zappos.com is a fairly new company created in 1999 by a consumer who wasn’t able to find his favorite pair of shoes at the mall. Adding this online shoe company to the other online retailers met the need for online shopping at a time where malls were a thing of the past. Interestingly enough‚ “this country hasn’t
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Andy Crummel MGT 337 Professor McCammon 4/8/2013 Zappos’ Case Analysis 1. What are Zappos’ core competencies and sources of competitive advantage? How sustainable are they? What role does corporate culture play in these questions? I identified quite a few core competencies within Zappos that allow them to distinguish themselves from their competitors. First off‚ they have a very unique return policy‚ such that they allow the customer 365 days to return the product‚ in addition to paying
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April 1st 2013 MGMT4310: Zappos Case Study Zappos achieves such great service because of their focus on core values‚ determination to hire the ‘right’ people‚ and obsessive need for customer satisfaction. Zappos’ strategy‚ which is to acquire and retain happy customer is aligned with the company’s values. The philosophy “you can’t have happy customers without having happy employees‚ and you can’t have happy employees without having a company where people are inspired by the culture” reinforces
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