Company Profile Zappos started out by selling shoes online to become the world’s largest online retailer of shoes. Subsequently‚ in their quest to boost sales‚ they moved beyond footwear to become an E-tailer that sells ‘anything and everything’. Since its founding‚ sales have grown exponentially from US$1.6 million in 2000 to US$1B in 2008 (Exhibit 1.). This strong growth was dependent on a strong and loyal customer base‚ which in turn was dependent on employees who were passionate about and took
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the latest shoe styles‚ brands and colors. Over the past decade‚ Zappos has evolved to become one of the leading online clothing retailers centered on providing superior customer service. 1. Why was Zappos so successful in its first 10 years from 1999-2009? What evidence is presented in the case of the company’s success? What general‚ highlevel strategies can you identify that lead to their success? Since it’s inception‚ Zappos has grown from a shoe-only retailer to grossing over $1 billion in
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Summary: In this memo‚ I will address Zappos’ policy to WOW customers and their hiring process and expand on why adopting this culture may not work for some companies. Every company has a unique corporate culture and business philosophy while striving to discover a competitive advantage to make it a market leader. Zappos is one such footwear company that has found its competitive advantage in “wowing” its customers by selling “happiness in a box”. Consequently‚ their business philosophy is word of
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case analysis‚ our group evaluates the organizational culture of Zappos.com in relation to its formation‚ artifacts‚ and strategic advantage fit. Zappos.com possesses a culture created from the ten established core values and the emphasis on happiness both within and outside of the workplace. In order to achieve the goal of outstanding customer service‚ CEO Tony Hsieh states that the company must possess a strong‚ and continuously evolving‚ culture. Outside of the existence of the core values
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09/03/2013 ZAPPOS Zappos “Keep them happy” approach to business seems to be working. CEO Tony Hsieh believes that an office environment that employees enjoy is vital for company success. This ten-year-old company has more than 1‚500 employees and sales recently topped $1billion. (Schremerhorn) 1. Describe Zappos’ organizational structure using the upside-down pyramid view. What does Zappos do to serve the company individuals at the top of the pyramid? 1a. Employees are first priority in Zappos upside-down
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Zappos Reflective Analysis Two of the most important Human Resource Management theorists‚ whose work is still impacting management theory and practice today is Douglas McGregor and Rensis Likert. Douglas McGregor refers to Theory X style of management as being an old‚ out dated model of authority founded primarily on coercion of employees. He claims that the average worker dislikes work and will avoid it if they can. Because of this outlook workers must be controlled and/or threatened
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Zappos Case Analysis Zappos Introduction Zappos is the online shopping website.The company sells various products ranged from shoes to clothing. It has been named toward the top of every “Best Places to Work” and have achieved impressive turn over record for a call center with only 20% turnover rate in 2009. The following are the Vision and Mission of the company; Vision: Company with the best service and the best selection Mission: Our culture is our brand Amaze your customers
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to be geared towards productivity. Many factor affected the organization as like as individual behavior and team members. Besides this technological challenges broad radical changes in the organizational activities. In zappo‚ applied by Holacratic system which is taken both advantage and disadvantage‚ where online retail shoes store may lose sustainability. 1.1Compare and contrast different organizational structure and culture. Organizational efficiency and effectiveness depends on different structure
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Zappos Case Analysis Zappos‚ as we all know‚ is a well- run company that selling shoes‚ as well as other products‚ such as handbag‚ luggage‚ clothing‚ and etc. Why can Zappos achieve such a huge success? Form my point of my view; there are 5 key success factors. Firstly‚ Zappos mainly focus on customer service. For example‚ it provides a WOW experience; the loading speed is faster than other retailer company. Like Hsieh said‚ he regarded customer service as an investment‚ instead of an expense
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Case Analysis: Zappos.com 2009: Clothing‚ Customer Service‚ and Company Culture 1) Identification of the Problem -Zappos wants to grow as a company faster than their current rate. Zappos expanded into the clothing portion of the online retail market‚ as well as diversifying into other business‚ but are not satisfied with the rate of growth. Hsieh and Lin must decide whether or not to recommend a merger proposed by Amazon to their board of directors. 2) Identification of the Causes of the Problem
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