Choice of organisation Pizza Hut About the organisation Pizza Hut is a restaurant chain which was set up in 1958. During the past five decades‚ Pizza Hut has built a reputation for innovation‚ commitment to quality and delivery of great customer service. The company’s mission statement is to “provide courteous and helpful service on time all the time” together with “offering Team Members opportunities to growth‚ advancement and rewarding career in a fun and safe working environment”. In the
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(FAR) YUM! Brands‚ Inc. The fast food and quick service restaurant industry consisted of about 945‚000 restaurants representing approximately $552 billion in annual sales. The industry is highly fragmented‚ with the top 50 companies holding about 25% of industry sales and is intensely competitive with respect to food quality‚ price‚ service‚ convenience‚ location and concept (Hoovers 2009). The major companies of the industry include McDonald’s‚ Burger King‚ Subway‚ Domino’s Pizza‚ Dairy
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Rogers Roasters (KRR) is a chain of chicken-based restaurant. • KRR is now part of Malaysian under Berjaya Corporation Berhad. • KRR is a franchise company owned by KRR International Corporation. • 74 restaurants in Malaysia and 8 in Indonesia. • Brand tagline is “less fat‚ less salt‚ less calories” • Muffins‚ jacket potatoes‚ vegetable salads‚ pastas‚ soups‚ desserts and beverages. HISTORY OF KRR • It was founded in 1991 by country musician Kenny Rogers and John Y. Brown Jr. who is a former governor
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AN INVESTIGATION INTO THE IMPACT OF SOCIAL MEDIA ON BRAND PERCEPTIONS: THE CASE STUDY OF ESTÉE LAUDER DISSERTATION By PALESA MAHLOELE Presented in partial fulfilment of the requirements for the degree of MSc Marketing University of Wales APRIL 2011 ABSTRACT Social media has evolved through many generations and eras‚ it has been defined in various ways by different authors‚ researchers as well as academia. Some argue that it stems from the very early
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Background Yum Brands Incorporated is the world’s largest fast-food‚ or quick-service restaurant (QSR)‚ company in terms of restaurants‚ which numbered over 37‚000 at the end of 2010. It currently operates five restaurant chains‚ but by the end of 2011‚ that number will decrease to three: KFC‚ Pizza Hut‚ and Taco Bell. The remaining two chains‚ A&W and Long John Silver’s‚ will be sold in the 4th quarter of 2011 to companies formed by their franchise holders. As of November‚ 2011‚ Yum is in the
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Case Study – Pizza Hut‚ Inc. Case Study – Pizza Hut‚ Inc. Study: Master of Information Technology Winter term 2003/04 A case study for the subject “Business Administration” at the University of Appllied Science Frankfurt am Main (Fachhochschule Frankfurt am Main). Disclaimer: All information‚ tables and values are taken by “Pizza Hut‚ Inc.‚ 9-588-011‚ Harvard Business School”‚ which was published at May 7th‚ 1991‚ or is mentioned in the appendix. We intended not to use any copyrighted material
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TITEL OF THE PROJECT PROJECT AT A GLANCE COMPANIES NAME : - Pizza Hut and Domino’s Pizza PROJECT TITEL : - Comparative study between Pizza Hut and Domino’s NAME OF THE STUDENTS: - suzanne dmello Varsha agarwal(PGFB08) Priya (PGFB08) Aamit
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INTRODUCTION In the land of tandoori rotis and masala dosas‚ does Italian food have any place? Yes‚ says the statistics. The pizza industry is really sizzling with hectic activity. The 150 Cr industry growing at an annual rate of 50% is expanding at a frantic pace. Organized food service is characterized by a chain of outlets using a uniform brand identity across all outlets‚ centralized procurement of supplies‚ focus on quality‚ standardization and safety from supplier’s uniformity
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INTRODUCTION Pizza Hut‚ the world’s largest Pizza chain with over 12000 pizza restaurants and delivery outlets worldwide has the vision of becoming the best branded restaurant with the best delivery and franchise network thereby providing the best food and best value to the families. Pizza Hut as a company has always tried to target and satisfy various diverse customer categories in different countries depending upon various factors and situations. Pizza Hut in order to fulfill its marketing objective
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Executive Summary Pizza hut is the multinational company which is operating in United States‚ Philippines‚ Malaysia and many others countries. Pizza Hut (corporately known as Pizza Hut‚ Inc.) is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta‚ buffalo wings‚ breadsticks‚ and garlic bread. Pizza Hut is a subsidiary of Yum! Brands‚ Inc. (The world’s largest restaurant company) with approximately 34‚000 restaurants
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