YUM! BRANDS (KFC‚ PIZZA HUT‚ TACO BELL) Today‚ people found that the most popular branded food stores are performed well in worldwide included such as KFC‚ Pizza Hut and Taco Bell. Based on these three well-known restaurants‚ their company’s objectives are show a different higher expectation or need. Whereby‚ the company’s objectives need to be identified its different kind of prominent purpose of objective within an organisation. In the meantime‚ company’s objective can be classified as both
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of expansion. However‚ in late May‚ 2004‚ Yum Brands declared that they had taken back the management and administrative powers of all 130 branch canteens of Pizza Hut in China‚ and from then on‚ Pizza Hut would be managed and operated by Yum Brands directly instead of taking the pattern of franchise . 1.1 Research question: Why did Pizza Hut quit franchising in China? 1.2 Sub-questions: (1) What is the explanation given by Yum Brands and what are other guesses of why Pizza Hut
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KFC KFC Brand KFC (Kentucky Fried Chicken) is fast food chain‚ well known for its chicken recipes. It belongs to Yum! Brands which is the one and only fast food group‚ that is known worldwide for its strong association with brands like KFC‚ Pizza Hut‚Taco Bell (TEX-MEX)‚ Long John Silver and A&W . KFC’s story goes back to 1930‚ when Colonel Sanders invented the secret chicken recipe cooked with 11 different herbs and spices. With its success‚ Colonel Sanders is known throughout the country and
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Background to KFC KFC is part of Yum! Restaurants International‚ a global company which also includes Pizza Hut‚ Taco Bell‚ Long John Silvers and All American Foods in its portfolio. In Southern Africa‚ KFC is the largest player in the Quick Service Restaurant (QSR) Industry and as a brand it is has the largest TV spend in South Africa (followed by MTN‚ Cell C and then Vodacom). As a marketing team we are involved in making over 30 television commercials in a year so it is a very busy and fast
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have many choices in life‚ where you can work‚ who you can work for. At the age of 15 I made a choice to work for The Yum Brand Company‚ and later on in life at the age of 21 I decided to change employers and work for BBRG Company. They are two very different companies but they have their similarities. Working in the food industry is very different everyplace. Working for the Yum Brand Company they have numerous restaurants but the one that I worked for was KFC & Taco Bell. When working for a company
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Case Study Introduction If one international brand must be selected as the most favourite one for Chinese consumers‚ it would be Kentucky Fried Chicken‚ or KFC as it is known more commonly. According to questionnaire survey conducted by the globally-renowned marketing researching company AC Nielsen in 30 China cities in 1999‚ KFC was accepted by Chinese consumers as “the most popular brand” and ranked as the No.1 among top ten international brands in China. With the increasing abundance of managerial
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Kentucky Fried Chicken is one of the most world-renowned fast food restaurants in the world‚ and remains the world’s most popular chicken restaurant chain. Today there are more than 13‚000 chains around the world in 90 different countries and territories. The national KFC base is in Louisville‚ Kentucky. Around 8 million people are served at a KFC every single day. Timeline 1890 ’ Colonel Harland Sanders‚ the founder of the KFC Corporation‚ was born. 1932 ’ Colonel Sanders developed his special blend
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understand how continents work‚ our group has created a map making a new continent in another hypothetical Earth. This continent is known as Company Continent. On this landmass‚ there are six cities. These cities are known as Appletopolis‚ Pixar Palace‚ Yum! Brands Village‚ Galaxy Retreat‚ Training Camp‚ and Windows City. The inspiration for the names of the cities and the shape of the landmass comes from major companies well known to most people. Among these cities‚ Appletopolis serves as the capital and
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his persistence through the 7-year trademark battle with government body in protecting the brand value from replicating his business model by anyone. In fact‚ Little Sheep did not always run smoothly without a hitch. Owing to its rapid expansion by an aggressive franchise strategy in 2002‚ public as well as the media started claiming its substandard quality and service in certain stores which hurt the brand image badly. Under the severe circumstance‚ Zhang never gave in. Instead‚ he sustained his
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few key ingredients: context‚ people‚ strategy and execution‚ so says Warren Liu‚ a former vice president of business development and a member of Tricon Greater China Executive Committee. Tricon was the predecessor to KFC China’s parent company YUM! Brands. | In his book ‘KFC in China: Secret Recipe for Success’‚ Liu says it was firstly the context in which KFC entered the China market‚ that paved the way for its eventual success. “Strategy is context-dependent; a strategy that works well in
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