c=69432&p=irol-overview Richardson‚ T. (2012‚ January 27). Boston Beer pouring millions into Lehigh Valley. Retrieved from The Morning Call Website: http://articles.mcall.com/2012-01-27/business/mc-allentown-boston-beer-20120127_1_craft-beers-samuel-adams-beer-yuengling Boston Beer Company‚ Inc. (2013) Corporate Governance Guidelines. Retrieved from Boston Beer Company website: http://www.bostonbeer.com/phoenix.zhtml?c=69432&p=irol-governance MorningStar. (2013‚ April 18). Boston Beer Company‚ Inc. Class A (SAM)
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2069 MAY 28‚ 2007 HEIDE ABELLI Mountain Man Brewing Company: Bringing the Brand to Light It was February 20‚ 2006‚ in the New River coal region of West Virginia. Chris Prangel‚ a recent MBA graduate‚ had returned home a year earlier to manage the marketing operations of the Mountain Man Beer Company (MMBC)‚ a family-owned business he stood to inherit in five years‚ when his father‚ Oscar Prangel‚ the president and owner‚ retired. Mountain Man brewed one beer‚ Mountain Man Lager‚ also known
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INFLUENTAL FACTORS ON BRAND CHOICE AND CONSUMPTION BEHAVIORS: AN EXPLORATORY STUDY ON COLLEGE STUDENTS AND BEER By DAVE RITTER A THESIS PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULLFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF ADVERTISING UNIVERSITY OF FLORIDA 2008 1 © 2008 Dave Ritter 2 To my family‚ friends‚ educators‚ and colleagues‚ cheers! Without your love‚ support‚ and guidance none of this would be possible. 3 ACKNOWLEDGEMENTS
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Chapter 2—Strategic Planning for Competitive Advantage TRUE/FALSE 1. The manufacturer of Macho brand martial arts products was implementing a strategic plan when it sponsored a local karate tournament for teenagers. ANS: F Such a short-range decision is typically a tactical plan or operating decision‚ not a strategic plan. PTS: 1 OBJ: 02-1 TOP: AACSB Reflective Thinking KEY: CB&E Model Strategy MSC: BLOOMS Level III Application 2. Berkshire Hathaway Inc.‚ a large property insurance company
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