Case 2: YouTube Case Questions 1. Do a SWOT analysis of YouTube in India. Internal | Strengths * The site is very user-friendly and video uploads are easy * Launching a localized YouTube site that contained local promoted videos‚ featured videos‚ localized user interface * Using digital hash technology for copyrighting protection | Weaknesses * User created content is not really that popular or well crafted * Copyrighted material is not allowed to be uploaded onto the site
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most of them connected through online social networks. However‚ it is important to understand the nature of the environment in which video clips are most widely distributed and shared. If you simply add a video clip to your site or blog‚ and to YouTube‚ you will be taking advantage of only a small fraction of the opportunity that exists. In the same way that you optimize your web sites and blogs for the major search engines like Google‚ Yahoo! and MSN‚ you also have to optimize the presentation
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the employee was properly or improperly disciplined or terminated as a result of their use of Social Media to complain about‚ criticize‚ or publicly bash their company or boss. In the State of Washington‚ five employees were fired for posting a YouTube video complaining about the hazardous working conditions they were working in. These five men‚ who were immigrants from El Salvador‚ were constructing concrete foundations on what was contaminated soil‚ filled with arsenic and other harmful toxins
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view counts add up to make the majority of the actual total viewership managed by Google. And Google makes money from advertisers based on the number of views and clicks‚ making the long tail the main generator of profits for Google’s Blogspot. YouTube‚ also owned by
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a 2014 Bollywood horror-thriller film directed by Bhushan Patel and co-produced by Ekta Kapoor and ... en.wikipedia.org/wiki/Ragini_MMS_2 Image results: More images » Ragini MMS 2 Official Trailer - YouTube VIDEO - 3 min www.youtube.com Ragini MMS2 (Trailer) 1080p 720p HD BluRay - YouTube VIDEO - 3 min www.youtube.com Ragini MMS 2 (2014) - IMDb Rating: 4.1/10 - 1‚121 votes Ragini is locked up in an asylum. A director wants to make a film based on her. His idea is to shoot at the same
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limitation. Describe the impact of disruptive technology on the companies discussed in this case. YouTube‚ a video-sharing website‚ started their operation up in 2005. Many YouTubers upload movies or movie clips without permission which infringe the right of major studios‚ including NBC Universal‚ Time Warner’s Warner Brothers Entertainment‚ and News Corporation’s Twentieth Century Fox. YouTube cannot deal with this situation well‚ because hot movie clips are from multiple users and they can be
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Available at: http://en.wikipedia.org/wiki/Network_society. [Accessed 01 March 2013] Poole‚ D‚ 2011 Sinclair ‚ M‚ 2012. Straight to Vimeo . Creative Review ‚ July ‚ 14 . TEDxMedellin - Behrokh Khoshnevis - Robotic Construction by Contour Crafting - YouTube. 2013. [ONLINE] Available at: http://www.youtube.com/watch?v=SLIwaIOKfYc. [Accessed 11 March Urbanized: A Documentary Film by Gary Hustwit Vimeo‚ Your Videos Belong Here. 2013. Vimeo‚ Your Videos Belong Here. [ONLINE] Available at: http://vimeo.com/
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prominent footwear giants‚ with Nike and Reebok signing brand endorsement deals with huge names in sport compared to the unconventional rather radical approach by DC Shoes wherein they had co founder Ken Block featuring in a feisty commercial uploaded on YouTube. The response was euphoric with DC Shoes getting a 15% spurt in sales as they secured a tremendous one million views in 24 hours alone. The best part it was done in a fraction of what Nike and Reebok splurged on their commercials. Pretty cool for
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Cory Arcangel‚ a Brooklyn-based multi media artist has become well known for his masterful modifications to particular video games‚ music videos‚ films as well as youtube videos. Cory Arcangel repeatedly introduces his use of hacking‚ better known as appropriation‚ to modify different types of software to appreciate and evaluate the technology that surrounds us today. His art is centered around technology’s relation to different culture‚ media appropriation and its effect on us today. His art is
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answers are archived for future reference. 4. YouTube Popular with both adults and teens‚ this site offers a myriad of online videos on just about any topic imaginable. Search by keyword or link to additional related titles from the current video you’re viewing. Sign up for free and upload your own videos or share and bookmark your favorite videos. The community area helps with directions and the ability to find out how to perform different tasks at YouTube. Not sure how to upload
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