Our Mission Our Roadmap starts with our mission‚ which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference. Coca Cola Mission Statement | "Everything we do is inspired by our enduring mission: * To Refresh the World... in body‚ mind‚ and spirit. * To Inspire Moments of Optimism... through our
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The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit. This paper discusses the importance of effectively worded vision statement and the impact of a company’s mission statement. However‚ the vision statement is noted as their purpose which simply says‚ “To connect People to what’s important in their lives through friendly‚ reliable‚ and low-cost air travel.” My viewing of this
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that a good mission statement have five characteristics: • It will contain a formulation of objectives that enables progress towards them to be measured‚ • It differentiates the company from its competitors‚ • It defines the business that the company wants to be in‚ not necessarily is in‚ • It is relevant to all stakeholders in the firm‚ not just shareholders and managers‚ • It is exciting and inspiring. As noted by Thompson (2002‚ p.94) the principal purpose of these statements is communication
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Some of the 25 statements listed below are from the official website of the company‚ while others were found from second hand sources; some are official mission statements‚ others are parts taken from company overviews or the introduction to a site’s About page‚ as not all companies or sites define their mission clearly. 1. IBM: “At IBM‚ we strive to lead in the invention‚ development and manufacture of the industry’s most advanced information technologies‚ including computer systems‚ software
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How to Write Mission Statements Summing up your business’s mission helps you focus on the steps you need to take to succeed. Here’s how to create a mission statement that’s uniquely yours. A mission statement is a key tool that can be as important as your business plan. It captures‚ in a few succinct sentences‚ the essence of your business’s goals and the philosophies underlying them. Equally important‚ the mission statement signals what your business is all about to your customers‚ employees‚
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PERSONAL GOALS AND MISSION 1 --~------------------------ .............. PERSONAL GOALS AND MISSION 2 Everyone wants to be Successful in life‚ and I believe a key success factor is the ability to set and achieve goals. I have learned that long term goals are best achieved when I break them into shorter goals. I live my life by three terms Believe‚ Achieve‚ and Succeed. I am destined for great things if I stay focused on what is important to me in order to excel in my future. I have
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concentrate on one in particular‚ the mission statement. Kotler and Armstrong suggest that “A clear mission statement acts as an ‘invisible hand’ that guides people in the organization” (2010). Each company have to wonder about questions as Who we are?‚ Why we are here? What is our job? The answers to these questions can appear obvious but they allow evaluating the firms’ actual position and giving a clear and coherent direction. After the determination of the missions‚ objectives and vision‚ the company
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How to Write a Mission Statement By Janel M. Radtke Every organization has a mission‚ a purpose‚ a reason for being. Often the mission is why the organization was first created — to meet a need identified years ago. Sometimes‚ the same problems that the organization initially tried to address continue to haunt generation after generation. In that case‚ the organization’s purpose doesn’t change — although how it does business has probably evolved. Other times‚ even 10 or 20 years can change
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Mission Statements have long been the best way for companies to communicate their purpose and goals. As all factors in businesses‚ mission statements tend to change with growth or progress and new vision brings new accomplishments. Below we look into how mission statements are carried out and how well they carry out their vision. Keyword: healthcare‚ technology‚ community‚ outreach. Analysis of Mission Statement Healthcare is an evolving industry with a business side that equally compliments
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I have reviewed the “About Us” pages for the website of the home healthcare company Gentiva. The mission statement of this company is “To improve quality of live for those we serve through the delivery of clinical excellence‚ extraordinary service and compassionate care‚ while being recognized as the leader in home health and hospice services.” – Gentiva.com. Based on the mission statement‚ this company is making a commitment to provide healthcare for those who need it within the home with a high
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