Case Study: Yorktown Technologies 10/1/2014 Executive Summary The Problem I have been asked to evaluate the marketing strategy for Yorktown Technologies.Specifically‚ what strategy they should use to become more successful by reaching their full potential and operating at an increased profit. Yorktown Technologies‚ in the beginning‚ had projected sales of $4‚000‚000. Unfortunately‚ with the absence distribution strategies and a marketing strategic plan‚ they only made a profit of $500
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the various regulatory obstacles faced by the CEO and co-founder of Yorktown Technologies‚ Alan Blake‚ when marketing the new GloFish genetically modified tropical zebra fish. GloFish are originally zebra fish that come from India and other surrounding countries and more than 200 million of these ornamental fish are sold in the United States. This case focuses on the struggles face by the founders of Yorktown Technologies‚ Blake and Crockette‚ to find a successful marketing strategy that
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CHAPTER 12 PRICING DECISIONS AND COST MANAGEMENT 12-1 The three major influences on pricing decisions are 1. Customers 2. Competitors 3. Costs 12-2 Not necessarily. For a one-time-only special order‚ the relevant costs are only those costs that will change as a result of accepting the order. In this case‚ full product costs will rarely be relevant. It is more likely that full product costs will be relevant costs for long-run pricing decisions. 12-3 Two examples of pricing decisions with
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Excel Assignment #2 Preparing a Contribution Margin Income Statement and Operating Leverage Summer 2013 1. Assume that a company is budgeting to sell 2‚500 units of a product at a selling price per unit of $32. The variable cost per unit is $26 and total fixed costs are $5‚000. REQUIRED Prepare a contribution margin income statement and calculate operating leverage. 2. Suppose the company is unsure exactly how many units they will sell. As such‚ their marketing department has provided
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What is contribution margin? In cost-volume-profit analysis of managerial accounting contribution margin is a very concept. The evaluation of contribution margin for any product is quite easy yet its usage is wide and when applied with various other metrics of CVP analysis such as PV Ratio‚ Break Even Point‚ variable cost‚ fixed cost‚ etc it helps to take major production decisions relating to volume of production and sales‚ and profitability of such levels of sales or production. Step 1:
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Direct materials = $52‚000 3. The Lyons Company’s cost of goods manufactured was $120‚000 when its sales were $360‚000 and its gross margin was $220‚000. If the ending inventory of finished goods was $30‚000‚ the beginning inventory of finished goods must have been: A. $150‚000 B. $20‚000 C. $50‚000 D. $110‚000 Cost of goods sold = Sales - Gross margin Cost of goods sold = $360‚000 - $220‚000 Cost of goods sold = $140‚000 4. Last month a manufacturing company had the following
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profitability. E. All of these. 2. The break-even point is that level of activity where: A. total revenue equals total cost. B. variable cost equals fixed cost. C. total contribution margin equals the sum of variable cost plus fixed cost. D. sales revenue equals total variable cost. E. profit is greater than zero. 3. The unit contribution margin is calculated as the difference between: A. selling price and fixed cost per unit. B. selling price and variable cost per unit. C. selling price and product cost
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for $121.90 per unit. According to the activity-based costing system‚ the product margin for product P23F is: A. $9‚223.20 B. $7‚853.60 C. $5‚401.60 D. $22‚950.00 4. Kraska Corporation has provided the following data from its activity-based costing system: Data concerning one of the company ’s products‚ Product O11W‚ appear below: According to the activity-based costing system‚ the product margin for product O11W is: A. $4‚651.80 B. $1‚688.10 C. $17‚934.00 D. $3‚956.10
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Contribution Margin and Break Even Point by ACC 202 Trident University July 22‚ 2011 Contribution Margin and Break Even Point I’m going to discuss Contribution margin and what it is and how it relates to companies and profits. Contribution margin is the amount remaining from sales revenue after variable expenses have been deducted. It is the amount available to cover fixed expenses such as lease agreements and then to provide profits for the period. Contribution margin is first
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Contribution Margin and Break Even Analysis. Many factors come into play in determining business success. One of them is the financial factor. For a company to set financial goals it is crucial that its management know in detail the products or services they sale or provide. This is the analysis of two different scenarios at Aunt Connie ’s Cookies Simulation (University of Phoenix‚ 2011) and the financial performance of Jamestown Electric Supply Company (Heiter‚ et. al. 2008). During both analysis
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