Generation Y‚ starting for the time of 1984-2003‚ known as Millenium Generation. Generation Y has grown up‚ a world with diverse Internet resources‚ iPods‚ Facebook‚ and intense multi-tasking‚ simultaneously chatting on AIM‚ finishing a problem set‚ watching television and listening to music. These are the Baby Boomers‚ heavily immersed in a digital world. Gen Yers are creative‚ focused‚ wild‚ trend-sitting‚ untamed generation. In Laura Vanderkam’s essay‚ “Hookups Starve the soul “‚she talks about
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enfrentan a un entorno que cambia permanentemente y al cual deben responder de manera oportuna. “Así las organizaciones tengan un sistema efectivo para detectar las oportunidades y amenazas de su entorno‚ solo podrán responder a estos cambios cuando su sistema interno les permita reaccionar rápidamente y adaptarse a las nuevas condiciones y restricciones del entorno. La oportunidad y efectividad de la reacción de las organizaciones depende de varios factores y uno muy esencial es el clima organizacional”
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Theory X and Theory Y Douglas McGregor (1906 - 1964) is one of the forefathers of management theory and one of the top business thinkers of all time. He was a social psychologist who became the President of Antioch College. He later became a professor of management at Massachusetts Institute of Technology (he was succeeded by Warren Bennis). His book The Human Side of Enterprise (1960) had a profound influence on the management field‚ largely due to his Theory X and Theory Y. McGregor developed
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After reading the article “Gen Y is from Mercury” the first thing that came to my mind was how the author uses mature reasoning. Mature reasoning is characterized by well thought out reasons and rhetoric. In order to be a mature reasoned‚ the author must know exactly what he is arguing about and be able to support their evidence with four requirements: they have to know what are are arguing about‚ be open to opinions‚ be able to argue with their audience‚ and know how to connect well with whoever
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Gregor’s Theory X and Y Before explaining Gregor’s theory X and Y‚let me introduce you to motivation. Motivation internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job‚ role or subject‚ or to make an effort to attain a goal. In other words motivation is the process by which a person’s effort are energized‚directed and sustained toward attaining a goal. In an organization‚ managers need to be ale able to motivate employees
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SEMÁNTICA Y PRAGMÁTICA I UNIT 1 What is semantics? Some linguistics link the notion of semantic to meaning‚ others to meaning in language‚ or meaning in communication through language‚ when others link it with other branches‚ like grammatical or literal meaning. What is meaning? The fact we need to have in mind is where to locate meaning‚ or parts of meaning. History of Semantics: Semantics had a central place in linguistic study from the very beginning. American structuralism banned Semantics
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The X Theory and Y Theory Douglas McGregor‚ a social psychologist‚ introduced us to his famous X-Y Theory in his 1960 book The Human Side of Enterprise. Theory X and Theory Y are most commonly referred to in the field of management and employee motivation. McGregor’s theories‚ although over 40 years old‚ remain a basic principle from which to develop positive management. Both the X and the Y theories begin with the premise that management’s role is to assemble the factors of production. Theory
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Running Head: GEN Y IN THE WORKFORCE REVIEW 1 Article review of Gen Y in the Workforce Kevin Gaffuri Azusa Pacific University GEN Y IN THE WORKFORCE REVIEW 2 The case study illuminates several managerial challenges when it pertains to younger individuals in the workplace. Traditional methods may seem lost on them. Newer techniques are the constant. It is almost an entirely new language. As much of a challenge as this seems‚ it is hardly new to the business
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McGregor’s Theory X and Theory Y style of leadership and consider the types of organizations in which each style of leadership might be most appropriate. Douglas McGregor devised his concept of Theory X and Theory Y in the USA in the 1950’s using a survey of managers‚ which he then proposed in his book‚ ‘The Human Side of Enterprise’ in the 1960’s. Theory X states that a manager distrusts his subordinates‚ believes they don’t enjoy work and therefore must be controlled. Theory Y‚ on the other hand‚ speculates
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Project Question Study Gen Y and Z as a culture on the whole. Using theories that you have studied this semester explore and study the generation. Discuss their culture‚ their passion‚ their likes and dislikes. Include your observation on Cross Cultural issues that are related to it and how this affects the field of Advertising and Marketing Communications (with them as your target audience). Discuss also the effects of Globalization and the effects it has on the generation. Pay particular interest
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