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MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011 INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India) Limited
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a triple bottom line: people‚ planet‚ profit. * ITC Limited- public conglomerate company headquartered in Kolkata‚ India. * Its turnover is $6 billion and a market capitalization of over $22 Billion. * The company is currently headed by Yogesh Chander Deveshwar. It employs over 26‚000 people at more than 60 locations across India and is listed on Forbes 2000. * ITC has a diversified presence in Cigarettes‚ Hotels‚ Paperboards & Specialty Papers‚ Packaging‚ Agri-Business‚ Packaged
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Sandesh ltd About the company: Sandesh is a Gujarat-based publishing house. The company’s daily Sandesh is published from Ahmedabad‚ Surat ‚ Baroda and Rajkot. It is also publishing a weekly magazine for women called ’STREE’ and also launched monthly publicaiton on Astrology viz ’JYOTISH-DEEP’. The company is also engaged in leasing activities. During 1996-97‚ it undertook a new project in the form of a new printing press at Vastrapur‚ Ahmedabad with an outlay of Rs 13 crores‚ which commenced
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quickly to this fast changing environment became crucial for the survival of the company‚ thus knowledge and continuous learning is growing in importance. Knowledge is seen as an ultimate competitive advantage for the modern organization. However‚ Dr. Yogesh Malhotra (2003)‚ the founding Chairman and Chief Knowledge Architect of the BRINT Institute‚ LLC‚ says that “knowledge is the ultimate competitive advantage only if understood from an action-oriented perspective. <….> Only translating information
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Yogesh Tekwani Professor November 22‚ 2011 Second Writing Assignment Ramayana and the Iliad are two important literature pieces from Greece and India‚ both plays are set in time when Gods were known to make appearance on normal basis. The plays are main characters are Achilles and Ram‚ Achilles is a demi god and Ram is an incarnation of God Vishnu. In the Iliad‚ Achilles is an arrogant warrior who goes to war to claim glory and fame. In the Ramayana‚ Ram is a prince who is exiled to the
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September 10‚ 2009 case 1-428-849 Jaipur Rugs: Connecting Rural India to Global Markets Introduction The Jaipur Rugs case explores how a company can benefit the poor by connecting them with global markets. Jaipur Rugs makes this connection by building and orchestrating a global supply chain on a massive scale—one focused on developing human capability and skills at the grassroots level‚ providing steady incomes for rural men and women in the most depressed parts of India and connecting them
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An introduction to ITC Ltd. Kolkata‚India Type | Public (BSE:ITC) | Founded | 24 August 1910 Radha Bazar Lane‚ Kolkata‚ India | Headquarters | Kolkata‚ India | Key people | Yogesh Chander Deveshwar‚ Chairman‚ K. Vaidyanath‚ Director‚ Partho Chatterjee‚ CFO | Industry | Tobacco‚ foods‚ hotels‚ stationery‚ greeting cards | Products | Cigarettes‚ packaged food‚ hotels‚ apparel | Revenue | ▲ $4.75 billion USD (2006) | Employees | 21‚000 (2007) | Website | www.itcportal.com |
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Name | Signature | 121202070 | Niranjan N Naik | | 121202081 | Binay Kumar Sahoo | | 121202031 | Ribu Roby | | 121202050 | Julian Joel Roche | | 121202120 | Dhanush Patel | | 121202122 | Suraj Pereira | | | | Submitted to: Yogesh Pai Date: 16/03/2013 Contents INTRODUCTION 1 Logistics 1 Inventory Storage 2 PROCESS 3 Cleaning 4 Disposal 5 Conclusion 5 INTRODUCTION KFC Corporation is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant
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Company profile: HCL Enterprise is a garage startup founded in the year 1976. It started as Microcomp and used brand name Televista for selling calculators. Shiv Nadar along with his ex DCM employees Ajai Chowdhry‚ Arjun Malhotra‚ Subhash Arora‚ Yogesh Vaidya‚ S. Raman‚ Mahendra Pratap and DS Puri started the enterprising venture. Group Companies: HCL AXON HCL Technologies HCL Info systems HCL Security HCL ISD HCL InfiNet Ltd HCL BPO HCL Online Store Service Lines:
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