time. The image of the couple in casual clothes riding a black Yamaha Nouvo scooter in downtown HCMC was widely seen in newspapers and magazines. Scooter riders seen in downtown HCMC. Vietnamese consumers have an increasing preference for scooters. This actually gave free publicity to Yamaha. Sales of the Yamha Nouvo scooter have rocketed in Vietnam as this scooter has become a fashion for not only women but also men. Yamaha ’s good business has led to other motorcycle makers to enter
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Business analysis of Ducati Motor Holding S.p.A. February 13‚ 2011 This analysis will focus on three famous motorcycle brands - Ducati‚ Honda and Yamaha which have been operating in the motorcycle business for decades. Competition in the industry is high and in order to succeed manufacturers have to manufacture premium quality motorcycles for the same target group. At first sight it might seem that the three brands are identical but a more detailed analysis indicates that there are significant
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Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” Report On “Customer based Brand Equity in Motor Bike Sector (Focusing on Bajaj Pulsar)” SUBMITTED TO Abdullah Mohammed Ibrahim Assistant Professor Department of Business administration Northern Bangladesh University SUBMITTED BY Name ID Section Semester Subrata Karmakar BBA 080202759 B Spring 2011 Nazmul Hasan Zubran BBA
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Market‚ Industry and Competitive Analysis of Yamaha Indonesia Industry Analysis: PORTER’S 5 FORCES MODEL Threat of New Entrants : LOW In the Indonesia motorcycle market‚ several significant barriers to entry exist‚ making it difficult for new competitors to enter the market easily. The Political/Legal barrier to entry is perhaps the most significant one. Unlike other industries in Indonesia‚ the automotive industry is highly regulated. The Indonesian Government imposed a complete ban on
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Case study 1.4 Steinway & sons Internationalizing the piano business Steinway & sons(www. Steinway.com) remains one of the best- known producers of concert pianos in the world . throughout the course of its 150-year history the company has shown a distinctive talent for innovation and quality workmanship as evidenced by its 120patents .in an age of mass production Steinway continues to build a limited number of handmade pianos . Steinway & sons was founded in 1853 by German immigrant
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in 1955 by Yamaha. The YA-1 had a 125cc 2 stroke motor that perform quite well but riders had to wait over a decade later for Yamaha to produce the DT1 in 1968. It wasn’t until 1973 when Honda produced the very first ever off road motorcycle platform. The Elsinore CR250M was a revolutionary “dirt bike” known as the bike that put Honda ahead of the industrial power curve. Dirt bikes produced
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INTRODUCTION TYRE BASICS What is a Tyre? • Pneumatic tyre is a flexible‚ toroidal‚ compressed gas (normally air) container mechanically attached to the outer circumference of rim of a vehicle wheel. The name is derived from “Attire” – a protecting covering or coat. • The rubber exterior of a pneumatic tyre is merely a flesh for a skeleton of fabric; this skeleton and the manner in which it is constructed are of fundamental importance in establishing the tyre’s characteristics. • A tyre is an
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making. They have three lines which is grand piano‚ vertical piano‚ and Boston piano. Among those‚ they are the strongest producer of grand piano line. Q1. Major players & scope of the industry & 5 forces model The major players are Baldwin‚ Yamaha‚ Kawai‚ etc‚ and I will discuss below in 5 forces model section of Industrial rivalry. Scope of the industry includes vertical pianos and grand pianos. In Steinway‚ they manufacture verticals‚ grands‚ and concert grand pianos. The scale of sales in
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Analysis that analyses Honda Vietnam’s missions and objectives. The next part identifies the environment elements around the company that can affect its product – Air Blade. Additionally‚ Air Blade’s market position and main competitors‚ which are Yamaha Nouvo LX and SYM Attila Elizabeth‚ will be mentioned in the third part. As well‚ Customer analysis is also an important part that considers the new scooter’s market segmentations: demographic‚ geographic‚ behavioral and psychographic. This report
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RESUME ADARSH INAMDAR C/o. B. G. Dalvi 63/463‚ Sant Tukaram Nagar‚ E-mail Id : adarsh.inamdar@gmail.com Vallabhanagar‚ Pimpri‚ Pune – 18. Mob.: 9421924608‚ 9890997040 ____________________________________________________________________ OBJECTIVE : Seeking a responsibly position as a professional to utilize my skill and abilities in a industry that offers a growth oriented and challenging environment QUALIFICATION : Diploma in Electrical & Electronics Engineering with 51.5% in May 2002. (Board
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