For the Health of People Worldwide and of the Earth Yakult Social & Environmental Report 2012 About This Report Editorial Policy Designed to help readers learn about Yakult Honsha’s corporate social responsibility (CSR) performance‚ this report presents information centered on the environmental activity performance and social contribution activities of Yakult Honsha and the other Yakult Group companies during fiscal 2011. In fiscal 2010‚ an English-language version of this report was
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Yakult was established in Japan in 1930. Their core product is YakultProbiotics fermented milk which was proved to help people’s health and wellness‚ as well asnice complexion and a slim form. Yakult entered Vietnam in 2006 (Yakult Vietnam) and theyhave just made their sales since June 2008. Up to now‚ the business operations do not live up to expectation due to their incompetentmarketing and promotional activities. As a consequence‚ this report was composed to analyzeYakult Vietnam’s current situation
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[pic] Yakult is a pro biotic milk-like product made by fermenting a mixture of skimmed milk with a special strain of the bacterium Ltobacillus casei Shirota. It was created by Japanese scientist Minoru Shirota‚ who graduated from the Medical School of Kyoto University in 1930. In 1935‚ he started manufacturing and selling Yakult. Official claims state that the name is derived from jahurto‚ an older form of jogurto‚ the Turkish word for "yoghurt". Since then‚ Yakult has also introduced
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Table of Content Introduction 3 History and Philosophy 4 Product 5 Yakult Hong Kong 5 Global Marketing Environment 6 Industry and Competitive Analysis 7 PEST analysis 8 Generic competitive strategy 11 SWOT-Yakult Honsha Co. Ltd 13 Strengths 13 Weaknesses 16 Opportunities 17 Threats 18 Entry Strategy 20 Introduction of Entry Strategies 20 Entry Strategy of YAKULT HONSHA CO. LTD. 24 Advantages of Entry with Wholly Owned Subsidiary in HONG KONG 25 Disadvantages of
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REPORT INDUSTRY VISIT AT “ YAKULT” Management students of the Delhi School of Professional Studies And Research‚ New Delhi visited On the 19 August’2010‚ we went for an Industrial Visit to “yakult” production plant at SONEPAT.. We was greeted by Ms.Charu mam‚ the Public Relations Officer of Yakult. WHO aware us about the yakult and showed us their production plant how the yakult drink is prepared. WHAT IS YAKULT? In 1930 a Japanese scientist‚ Dr.minoru Shirota discovered the strain of bacteria
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Yakult was established in Japan in 1930. Their core product is Yakult Probiotics fermented milk which was proved to help people’s health and wellness‚ as well asnice complexion and a slim form. Yakult entered Vietnam in 2006 (Yakult Vietnam) and they have just made their sales since June 2008. Up to now‚ the business operations do not live up to expectation due to their incompetent marketing and promotional activities. As a consequence‚ this report was composed to analyzeYakult Vietnam’s current
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REPORT INDUSTRY VISIT AT “ YAKULT” Management students of the Delhi School of Professional Studies And Research‚ New Delhi visited On the 19 August’2010‚ we went for an Industrial Visit to “yakult” production plant at SONEPAT.. We was greeted by Ms.Charu mam‚ the Public Relations Officer of Yakult. WHO aware us about the yakult and showed us their production plant how the yakult drink is prepared. WHAT IS YAKULT? In 1930 a Japanese scientist‚ Dr.minoru Shirota discovered the strain of bacteria
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differences over issues that range from intellectual property rights(IPR) in Britannia’s popular Tiger brand‚ a minority stake purchase by Danone in Bangalore-based nutraceuticals firm Avesthagen‚ and Danone’s application to the Indian government to do business in India on its own. Yakult‚ a Japanese player‚ is engaged in the manufacturing and selling of food and beverages‚ pharmaceuticals and cosmetics. It pioneered the concept of probiotics and its probiotic milk called yakult is its flagship product
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Yakult Philippines‚ Inc. Yakult was introduced in Japan in 1935 by Yakult Honsha Co. Ltd of Japan‚ based on discoveries made by Dr. Minoru Shirota‚ the company’s founder Dr. Shirota blazed a trail in the field of preventive medicine with his studies on a type of lactic acid bacteria now know as Lactobacillus casei strain Shirota. The Yakult brand became synonymous with good health and it made a tremendous impact throughout Japan. Its entry in the market gained immediate acceptance‚ which led to
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