Marketing case : Jones Blair 33 The US paint industry is a maturing industry (13 billion – slow growth rate) divided into three segments : * 43% : architectural coatings * 35% : original equipment manufacturing coatings * 22% : special-purpose coatings There are 3 types of distributors : * 50 % : mass merchandisers * 14 % : specialty paint stores * 36% : hardware and lumberyards The are 3 types of clients : - 50% : do-it yourself painters - 25% : professional
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Background and Problem definition: Jones-Blair is privately held corporation which produces architectural paint coatings and markets them under Jones Blair brand name. Addition to that it also sells paint sundries under Jones Blair brand name even though these items are not manufactured by them. Apart from these the corporation also operates on OEM coating division. The problem in front of the company is to decide where and how to deploy corporate marketing efforts among the various architectural
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October 2012 Jones Blair Case Study Jones Blair Company is a paint manufacturer that distributes paint to Texas‚ Oklahoma‚ New Mexico‚ and Louisiana with its manufacturing plant based in Dallas-Fort Worth (DFW). The main product line of the company is architectural paint with some line depth that they manufacture at their own plant; they also offer the sundries for painting towards their end customers. The sundries offered are not produced by the company itself but carries the Jones Blair brand logo
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Robin Martin-Jones 1 Robin Martin-Jones Final Analysis Robin Martin-Jones 2 Description In pursuing a career in financial services Robin Martin-Jones went on to start with a fortune 500 company after graduation. Her decision to join a larger firm seems to be motivated by the following‚ it would offer many opportunities in the way of career advancement. It subsequently leads to Robin being selected to continue in her studies
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Case Study - “Jones Electrical” 2. – Why this profitable company needs a bank loan? As we can see from the figures and the information given in the present case‚ the company is very profitable due to the ambition and well management done by its owner Mr. Jones. In this regard‚ we can see in “Table 2 in the spreadsheet”‚ that the company is taking advantage of the 2% discount offered by suppliers saving around $75‚000.00 per year. We have to pay especial attention to the agreement reached with
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Background and Problem Definition The case describes the competition in U.S. paint industry and also about Jones Blair Company which deals in architectural paint and paint sundries. The problem definition in the case study depicts a meeting of company executives where discussions are made that how to deploy corporate marketing efforts of the company in order to increase the sales‚ as peak painting season is approaching soon. Market and Industry Analysis Paint Industry: The industry is divided
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- The Story Behind the Sea Gongs In 1995‚ Gareth Farr was commissioned to write the official piece for the NZSO’s 50th birthday celebrations. Roger Lloyd‚ artistic manager of the NZSO at the time‚ chose him after being impressed by another of Farr’s works‚ Tabuh Pacific‚ written for orchestra and Javanese gamelan. Lloyd’s vision of the work was a multicultural piece‚ taking inspiration from music around the Pacific Rim. The piece was to be in two parts: a short impressive prelude followed by
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Jamaal Jones III is a healthy‚ fit athlete who was been drafted to the New York Giants 2 weeks ago. After attending numerous practices and training sessions‚ Jamaal has earned a starting position as a wide receiver. He is 6’2 and 200lbs of pure muscle ready to run over any opposing cornerback. Jamaal Jones is pumped up; His first game is against the Philadelphia Eagles. All his fans are waiting for him‚ the weather is great (65 degrees)‚ and his family is watching him at the front bench. Everything
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The Company When Yahoo! was founded in 1994 by Stanford Ph.D. students‚ David Filo and Jerry Yang‚ it began as their hobby and has evolved into a global brand that has changed the way people communicate with each other‚ find and access information‚ and make purchases. Today‚ Yahoo! Inc. is the Internet ’s leading global consumer and business Services Company‚ offering a comprehensive network of essential services for Web users around the globe as well as businesses of all sizes. As the first online
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Yahoo’s Background Yahoo was found in January 1994 by Jerry Yang and David Filo‚ but was incorporated in March 1995. Yahoo Inc. is an American multinational internet corporation with its headquarters in California. “Yahoo Inc. is a leading global Internet communications‚ commerce and media company that offers a comprehensive branded network of services to more than 345 million individuals each month worldwide. As the first online navigational guide to the Web‚ www.yahoo.com is the leading guide
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