GOOGLE INC. History of Google Inc. Google ’s founders‚ Larry Page and Sergey Brin‚ met by chance on a Stanford University tour in the summer of 1995. Page‚ at the time‚ was working on a PhD research project involving the mathematical properties of the link structure on the internet. The research project‚ "BackRub"‚ used an algorithm to follow the links in a webpage and analyze all the connections. The PageRank algorithm generated a popularity index for each web page based on the quantity and
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Google is a play on the word googol‚ which was coined by Milton Sirotta‚ nephew of American mathematician Edward Kasner‚ and was popularized in the book‚ "Mathematics and the Imagination" by Kasner and James Newman. It refers to the number represented by the numeral 1 followed by 100 zeros. Google’s use of the term reflects the company’s mission to organize the immense‚ seemingly infinite amount of information available on the web. Back before Google? Aye‚ there’s the Rub. According to Google
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late‚ their families can come in to eat with them‚ leading to a regular sight of children in the campus cafeteria. The company also pays $3‚000 per family in child care expenses‚ and offers adoption assistance of up to $5‚000. At Yahoo: Employees work hard at Yahoo‚ but they are also encouraged to play hard. They can work off stress or have fun at the company’s on-site gym equipped with basketball and sand volleyball courts. Workers also enjoy a social atmosphere with live concerts and gaming
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? Advertising partnership with Yahoo ? Experimental partnerships with radio and print media ? Acquisitions of businesses (YouTube‚ DoubleClick) ? Other partnerships (AOL Time Warner‚ NASA‚ News. Corp.) ? Increase in online advertising ? Online video increasing ? Google engineers are encouraged to spend 20% of their work time (one day per week) on projects that interest them ? 1‚300 r鳵m鳠a day ? Froogle.com / Google Product Search Threats ? Potential Yahoo/Microsoft alliance ? Facebook
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1 Executive Summary After the successful acquisition of Yahoo!‚ Microsoft has increased its share on the internet search market and become market leader in web-service subscribers. However‚ it is still far behind Google in the searching advertising market. Although Google is by far the leading power in search advertising today‚ internet search technology is still in its infancy and there are much room for improvement. Microsoft shall invest on the R & D research of search technology and the
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Freire - Yahoo Voices - voices.yahoo.com Search Voices Entertainment Beauty Auto Business Crafts & Hobbies Creative Writing Dating & Relationships Health Home Improvement Education Food & Wine Lifestyle News Sign in Sports Tech Travel Sign up Mail All Categories Green "The Banking Concept of Education": An Essay on Submissive Learning by Paulo Freire Lyndi Lane‚ Yahoo Contributor Network Apr 18‚ 2006 "Share your voice on Yahoo websites
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engines began to emerge in an attempt to index Internet web pages. The early search engines were essentially a database of filenames. Yahoo! was created in 1994‚ becoming incorporated in March 1995. Yahoo! was different from other search engines in that it provided a description of the page along with the URL. Furthermore‚ search results were ordered in a hierarchy. Yahoo! became popular very quickly‚ attracting a number of investors. In 1996‚ Larry Page and Sergey Brin started work on a search program
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2 Million Stolen Passwords of Facebook‚ Google and Other Websites Made Public By: International Business Times. International Business Times. 20131205. Abstract: In a disturbing report‚ two million stolen passwords of Facebook‚ Yahoo‚ LinkedIn‚ Twitter and Google were posted online‚ said security firm Trustware on Tuesday. It hasn ’t been determined how old the information is but company experts have said that even outdated information can pose a threat‚ reported Social News Daily. [ABSTRACT FROM
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139979 | $12‚160.36 | $145‚524.25 | 129 | MSN - US | 10808 | 170120 | $16‚098.49 | $181‚549.80 | 140 | Overture - Global | 60899 | 17898727 | $64‚295.86 | $430‚084.70 | 372 | Overture - US | 119323 | 17062488 | $141‚976.07 | $347‚433.25 | 289 | Yahoo - US | 45598 | 933345 | $46‚197.82 | $882‚288.95 | 662 | Grand Total | 512849 | 41868674 | $755‚315.92 | $4‚661‚912.55 | 3939 | From the table above‚ we can see the total clicks‚ impressions‚ click charges‚ revenue and volume of bookings each publisher
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| Overture - Global | 430084.7 | 64295.86214 | 365788.8379 | 569% | Overture - US | 347433.25 | 141976.0745 | 205457.1755 | 145% | Yahoo - US | 882288.95 | 46197.82462 | 836091.1254 | 1810% | | | | | | Grand Total | 4661912.55 | 755315.922 | 3906596.628 | 517% | According to ROA analysis‚ Yahoo-US has got the highest ROA. Therefore‚ Yahoo-US produces the best marketing campaign results(as shown in chart on next page). But these ROA’s are being calculated in absence of market
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