Marketing Management and Strategies Seminar Session Week -6 Class room discussions: • Assess the benefits and disadvantages of relationship marketing strategies. • How relationship marketing strategies for B2B interface may differ from those of B2C? • Collect 3 business examples when CRM pitfalls were avoided and analyse them. Directed learning Please go through the following journal articles and the core textbook to solve the above questions: • Gummesson‚ E. (1994)‚ “Making relationship
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Module 1 SLP Assignment ETH501: Business Ethics 23 Feb 2013 It is the largest and oldest established branch of the U.S. military‚ and is one of seven U.S. uniformed services. The modern army has its roots in the Continental Army which was formed on 14 June 1775‚ [2] to meet the demands of the American Revolutionary War before the establishment of the United States. The Congress of the Confederation officially created the United States Army on 3 June 1784[3] [4] after the end of the Revolutionary
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.1 Define “ethics” as described in our textbook: Ethics refers to our efforts to figure out what we should do and how we should live. It involves the challenge of figuring out how to justify our behavior both to ourselves and others. 3 Who are the most important stakeholders in the following examples in our textbook? 1. Tylenol : Doctors‚ nurses‚ mothers‚ fathers and children. 2. Novo Nordisk : People with diabetes 3. GE Healthcare in India: Heath care providers 4. Merck:
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out played the Heat for most of the game‚ but when push came to shove‚ the Heat shockingly pulled it off. Each team played exceptionally well and to my surprise I enjoyed every moment of the event. American Airlines Arena - Miami‚ FL - Tue‚ Feb 8‚ 2011 Musical Performance: The Lion the Witch and the Wardrobe
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through mutually assured destruction and shape the industry to the mutual player’s advantage. The spheres of influence protect the cores of the companies‚ project their power outwards‚ weaken the rivals and prepare for the future moves. JM Marketing Business consultancy Company has the sphere of influence in the provision of alternative ways of ensuring comprehension in class. JM Marketing will therefore be a market leader hence any rival’s product sales and price will depend on JM Marketing decisions
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References: Stallings‚ W. (2009). Business data communications (6th ed.). Upper Saddle River‚ NJ: Pearson.
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1. Some business ethicists argue that “acting” ethical in order to increase profits in the long run is unethical- that businesses should be ethical because they want to contribute to the community. How do you feel about that statement? I feel like the people acting ethical in order to increase profits are just lying to the business they work for‚ they have to lie in order to make a profit‚ which I think is extremely wrong because in the first place the sales people shouldn’t be lying to the consumers
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Trident University Bruce W. Johns Module 1 Case Assignment ETH501 - Business Ethics Dr. Shondria Woods July 29‚ 2011 Should Bank of America refuse to process payments and do business with WikiLeaks? WikiLeaks a company of mystery and without scruples that will release information on anyone or anything that it thinks it may be able to discredit. In my belief ethics upon both WikiLeaks and Bank of America are scarred and will lead both to doing things that are unethical
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Employment Sectors Business‚ Government‚ and Non-Profits Government It authoritatively makes decisions for the country Able to affect businesses with regulations and taxes Non-Profit Provides service in which there is demand that businesses and governments get involved in If profit is made‚ services can be expanded‚ reward employees with higher salaries‚ and hire more people Recent ethical breaches in Society Ethic Resources Center Data 1. Observed misconduct higher in larger organizations
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Business Ethics Some people say that ethics do not have anything to do with business. Others say that businesses have moral obligations that go beyond just functioning according the law and doing what is best for the company and its shareholders. Business ethics examines ethical principles‚ ethical problems and obligations that apply to people doing business. Companies have the obligation to ensure that their actions cause as little harm as possible to the environment‚ society and employees. It
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