living up to its capabilities and layoffs proved inadequate‚ a fresh start was required. After numerous strategic deliberations Dow Corning decided on a dual brand strategy going forward‚ resulting in a ‘new’ business unit Xiameter ‘a disruptive innovation’ being formed. Xiameter first mover advantage was starting to erode according to some pessimists‚ we need review current marketing plan‚ and chart a future for the business. Introduction The purpose of this report is to investigate decisions
Premium Marketing
launch of the Xiameter brand. The Xiameter brand was an instant success‚ but is now experiencing challenges from increasing competition. This paper will discuss what caused the decline of Dow Corning to force it to introduce the Xiameter brand. It will then discuss one major change that complemented this Xiameter brand and it was the change in customer segmentation scheme. The report to conclude by providing a number of recommendations that would ensure continued success of the Xiameter brand.
Premium Marketing Pricing Price
Xiameter 1. What factors‚ internal or external‚ were responsible for Dow Corning’s poor performance between 1995 and 2001 as show in case Exhibit 3? Externally‚ Market was changing. Down Corning kept on losing customers to low-price suppliers. 1) Big global and regional rivals were increasing their efficiency of supply chain to provide lower cost to the customers. 2) Small local players with no R&D costs and low overhead were offering a range of commodity silicone products to bulk customers
Premium Dow Chemical Company Corning Incorporated Marketing
Reinventing Your Business Model by Mark W. Johnson‚ Clayton M. Christensen‚ and Henning Kagermann In 2003‚ Apple introduced the iPod with the iTunes store‚ revolutionizing portable entertainment‚ creating a new market‚ and transforming the company. In just three years‚ the iPod/iTunes combination became a nearly $10 billion product‚ accounting for almost 50% of Apple’s revenue. Apple’s market capitalization catapulted from around $1 billion in early 2003 to over $150 billion by late 2007. This
Premium Strategic management Business model Marketing
deliver‚ ability to see Your traditional operation will become more competitive. Your low cost venture will make more money that it would have made as an independent unit. You can allocate adequate resources to the low cost unit. Dow Corning’s Xiameter unit – low cost provider of silicone products sells only 350 of Dow’s 7000 offerings‚ doesn’t cannibalize the its parents sales. From 28 M loss in 2001 to 500 M profit in 2005 Switch to selling solutions No synergies possible between existing enterprise
Premium Low-cost carrier Airline Marketing
Reinventing Your Business Model By Mark Johnson‚ Clayton Christensen & Henning Kagermann Summary Submitted by Tiffany The article “Reinventing Your Business Model” is focused on the importance of innovating business models as a means of providing new growth and opportunities for an organization. The three authors‚ Johnson‚ Christensen and Kagermann‚ provide a layout to demonstrate possibilities for an organization. The first step is to understand the definition of a business model. The
Premium Management Strategic management Low-cost carrier
LEADING & MANAGING ORGANIZATION [Type the document subtitle] [Type the company name] Table of Contents LEADING & MANAGING ORGANIZATION 1 LEADING & MANAGING IN ORGANIZATION 3 1.0 INTRODUCTION: 3 3.0 PORTFOLIO: 2 7 4.0 PORTFOLIO: 3 11 5.0 PORTFOLIO: 4 13 6.0 REFERENCES: 17 Figure 1: STRESS PLANNING & MANAGEMENT 5 Figure 2: RELATIONSHIP BETWEEN MANAGEMENT‚ COMMUNICATION & PROBLEM SOLVIING 7 Figure 3: NEED HIERARCHY MODEL 8 Figure 4: THEORY X & THEORY
Premium Leadership Management
ecch the case for learning case collections update 2007 Quarter 4 Visit the case search section of the ecch website at www.ecch.com to identify relevant cases from the ecch collection and view over 31‚000 full text inspection copies. ecch provides a free monthly e-mail update service giving details of new cases from all sources. Visit www.ecch.com to subscribe. Economics‚ Politics and Business Environment 9-407-049 ALLIANZ AG: BECOMING A EUROPEAN COMPANY Lorsch‚ JW; Chernak‚ A Harvard
Premium Management Business school