6. METHODOLOGY 6.1 Emphasis on Qualitative Research Methods The research described in this document is based solely on qualitative research methods. This permits (indeed requires) a flexible and iterative approach. During data gathering the choice and design of methods are constantly modified‚ based on ongoing analysis. This allows investigation of important new issues and questions as they arise‚ and allows the investigators to drop unproductive areas of research from the original research plan
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Methodology Collecting data Data collecting is done at early stage through survey of questionnaire‚ observation and interview. Identify information types and sources There are two types of information available to a market research that is the primary data and the secondary data. Primary data and the secondary data are two entirely different services. Primary data is the original information gathered for a specific purpose. This data usually involves the actual going out to the field and conductiong
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achieved swift advancement in a relatively short amount of time at Xerox‚ he is now faced with role options that appear‚ prima facie‚ to be lateral in nature. Clendenin ’s boss‚ Fred Hewitt has made two clear offers to Clendenin: remain as head of Xerox ’s Multinational Development Center (MDC) with a two-year commitment‚ or transition to a staff support position on Hewitt ’s staff. While Clendenin ’s success and ascension at Xerox is attributed to his role at the MDC‚ an additional two-year commitment
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MT5012 2013-02-21 Xerox Case Study Q1. What kind of strategic planning process (bottom-up or top-down) did Xerox follow for its turnaround? What interference can you make about the effectiveness of this approach? I would recognize Xerox’s strategic planning process as a top-down one‚ considering a lot of emphasis in the case is put on the major change achieved by the CEO Mulcahy. This could indicate that many of the ideas regarding cutting costs and regaining growth descended from one person
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Benchmarking: how Xerox regained its competitive edge INTRODUCTION This paper examines the benchmarking initiatives taken by Xerox as a part of its ’Leadership through Quality’ program during the early 1980s. The case discusses in detail the benchmarking concept and its implementation in various processes at Xerox. It also explores the positive impact of benchmarking practices on Xerox. The history of Xerox goes back to 1938‚ when Chester Carlson‚ a patent attorney and part-time inventor‚ made
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order to analyze a business to business selling scenario between the Xerox corporation and a fictional company; Aliments Capital. The industry which the report is based on is the document management services industry‚ of which Xerox is a part of. The second industry which the report focuses on is the frozen food manufacturing industry‚ of which Aliments Capital is a part of. The product that the proposal is based on is the Xerox ColorQube 9203 model; a state of the art multi-function color printer
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Case 2 Xerox Review Questions 1 How would Xerox define diversity? How has its definition changed over the years? It’s their key to success and they provide many opportunities to different people. Xerox provides a very good environment to their employees to work at its full potential. Diversity has a power to influence other people that no matter what is your gender‚ age‚ culture or etc will never be a hindrance to your work. Xerox have a strong workforce because of the creativity that the employees
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Xerox was founded in 1906 as the Haloid Company‚ a photographic supply house that developed the world’s first xerographic copier. They had a positive people oriented culture and dedicated employees‚ who were the desire of the corporate world. With the passage of time many things become a hurdle in the success of the company. The biggest factor was that they couldn’t move beyond copiers to sustain growth in the market‚ they only focused on the copier because they were getting 70 percent profit
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SWOT Analysis SWOT is an acronym used to describe the particular Strengths‚ Weaknesses‚ Opportunities‚ and Threats that are strategic factors for a specific company. A SWOT analysis should not only result in the identification of a corporation’s core competencies‚ but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources. (Wheelen‚ Hunger pg 107) The SWOT analysis framework has gained widespread acceptance because
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Description: In August 1990 the president and executive vice president of Xerox are reviewing the progress made on its customer satisfaction program. The emphasis placed on the program‚ the success of the program to date‚ and the drive to achieve the corporate goals of customer satisfaction motivate this review. At Xerox customer satisfaction is the number one priority‚ ahead of return on assets (ROA) and market share. The case focuses on analyzing the strategic role of the customer satisfaction
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