Case 2: Zara 1. What are the essential elements of Zara’s business model? The business idea of Zara is to link customer demand to manufacturing‚ and to link manufacturing to distribution. And based on this general idea‚ Zara has several essential elements for its business model. First‚ speed and decision making‚ which means that in the external level‚ Zara need to respond very quickly to demands of target customers‚ and always keep in style. While for the inside‚ Zara treasure intelligence
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Kellen Duggan Shuping Gao Best Buy Case 7/17/12 Marketing 561 Professor Moon 1. How does Best Buy define customer centricity? The idea behind customer centricity was to be the customer’s smart friend and give a full solution. The sales people stand by the customers and try to find what they really need and what they want. The opposite of this would be product centricity. At this time the electronics were getting easier to use‚ their interaction required specific knowledge that only a fraction
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medications. She completed her monthly check-ups with her attending physician. Patient had no exposure to any illness‚ radiation‚ or teratogens. In the second trimester‚ at the 23rd week of pregnancy‚ patient noted watery discharge‚ fluid in consistency amounting to 1 teaspoon staining her underwear. There was no blood or mucoid noted at the time and patient did not experience any uterine contraction. There was good fetal tone. Patient then sought consult and was worked up. It was found out that patient had
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challenge: how to properly balance the different assets in Yale’s endowment investment portfolio. At the date of the case‚ its target investment is 33% in private equity‚ 28% in real assets‚ 19% in absolute return‚ 9% in foreign equity‚ 7% in domestic equity‚ and 4% in bonds. With the changing market conditions developing as a result of the global economic crisis which was still unfolding in addition to the normal changes that the market exhibits over time‚ Swensen was carefully evaluating Yale’s strategy to en
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|ORGANIZATIONAL CHANGE AND STRESS MANAGEMENT | LEARNING OBJECTIVES After studying this chapter‚ students should be able to: 1. Describe forces that act as stimulants to change. 2. Summarize sources of individual and organizational resistance to change. 3. Describe Lewin’s three-step change model. 4. Explain the values underlying most OD efforts 5. Identify properties of innovative
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we decided to up the ante and make it our target to resurrect assessment by teachers‚ not to abandon testing‚ but to refocus assessment activities where they should be‚ on pupil learning. The King’s College pair had been long-term advocates of formative assessment and among the best researchers in the international assessment field. We knew the Nuffield-funded commission would be in good hands‚ but the 10 years since have demonstrated that their work was to spark a sea-change in thinking about
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process. By setting up partnership strategically‚ the company has grew fast and gained reorganization by both customers and professionals. However‚ as OXO wants to develop products targeting high-end markets with higher price points than standard kitchen gadgets‚ which requires more complicated product development process‚ the company is facing the choice of either keeping outsourcing designs or establishing its own design department. Also‚ if it stays on outsourcing designs‚ OXO has to choose which
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Write up—Hill Country Snack Foods Co. Hill Country Snack Foods Co‚ located in Austin‚ Texas‚ mainly manufactured‚ marketed‚ and distributed a variety of snacks. The company’s efficient operations‚ quality products‚ and comprehensive network of distribution promote stable growth and enduring success. Investors owe the achievement of Hill Country to Howard Keener，the company’s CEO for over fifteen years‚ who strongly believed that management’s job was to maximize shareholder value. Keener himself
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SWOT - Winco case Strengths • Largest sales volume (as believed by management) than any other similar chain or wholesale group in area of operations. Weaknesses • Growth via acquisitions‚ not internal growth Opportunities • Acquisitions (e.g.‚ Taylor Markets) Threats • Heavy competition from national chains such as A&P‚ Kroger‚ and National Tea. SWOT – Taylor Markets Strengths • Strong management • Increase in number of stores Weaknesses • Declining sales in 1963 • Labor disputes
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Case 1: Tashas‚ Franchising the Boutique Café Experience 1. Why did Natasha Sideris succeed with her first “Tashas” café and with her initial expansion? I think the main reason behind her success is her passion for this job. She is clearly loving every moment of owning a restaurant. She was also able to communicate this passion to the customers as well as the staff. She was very focused on the service side of the business‚ and saw it as the main driver. The way she insists on customers’ not
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