[pic] |UNIT |Unit 4 – Business Environment |Course |HNC-Business | |Author |VERIFIER |Mr. | |HAND OUT DATE | |SUBMISSION DATE | | |STUDENT | |TERM
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involved with the children. Parents need to make many decisions carefully to make sure their child’s future is the best it can be. One of the most important decisions made is the choice for the mother to stay at home with the children and not work or work and send the children to some form of child care. Both offer advantages for the family. However‚ working mothers benefit the family more than stay-at-home mothers. In today’s economy most jobs are not secure. So for a family to rely on one
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Q. Describe the buyer decision process for adopting new or innovative products? A new product is a good‚ service or idea that is perceived by some potential customers as new. Marketers define the adoption process of a new product as “the mental process through which an individual passes from first learning about an innovation to final adoption‚” and adoption as the decision by an individual to become a regular user of the product. In order to understand this phenomenon‚ it is important to learn
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of developed countries attempt to move their established products to the developing world. However‚ the customers’ needs of developed countries are different from the needs of developing countries’. The articles referring the frugal and reverse innovation indicate that customers of developed countries need high-end products. On the contrary‚ most customers of developing countries need middle-class and below products. The articles mention that the high-end market has little room for marginal profits
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Environmental and Consumer Influences Analysis PSY/322 October 21‚ 2013 Mary-Lynne Ament When it comes to consumer influences‚ and the environment in which they are subject and seem to play a huge roll when spending money on a certain product or service. Society today is a product of their own environment in the way that we react and purchase a product or service based on demographics and what people around us have. This behavior is affected by many different elements
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Nowadays‚ discussions about creativity‚ innovation and invention are often made difficult because people are unclear about the exact meanings of some key terms. They are not the same thing. To create for example a successful product or business‚ a leader needs to recognize the differences‚ and combine them in the right mix. So what is the real definition and difference between all these three wonderful concepts? Creativity is your ability to imagine new concepts. It does not require value creation
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Toyota Innovation Lecturer: Dr. Barbara Igel Group members: Mr. Nguyen Hoang Hai Ms. Pham Thi Thu Hoai Ms. Kieu Phuong Ly 1 Toyota Introduction • • • • Established: 28 August 1937 Entrepreneur: Mr. Kiichiro Toyoda Total unit sold (up to July 2012): 200mil cars Company achievement: Product development motivation Extraordinary capability to manage large & global product development portfolio Launch more new vehicles than competitors Consistently deliver winners Continuous
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Technology Innovation The impacts of this so called technology innovation in Boboiboy animation are everywhere. Everybody likes it. Collectively‚ Mr. Nizam Razak (creator of Boboiboy) have captured the heart of audience especially kids. The impact of the technology innovation has on business and society is the recognition of Malaysia as great competitor and upbringing of social values respectively The animation contributes towards the rise of social integrity due to technology innovation. In contrast
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vehicles reported that they considered quality and performance as the most important determinants of choice. They rated as least important‚ the image they derive from driving a particular car and social influence. On the other hand‚ petrol-electric hybrid car buyers reported that social influence and projecting a “green” image were most important considerations and quality and appeal were least important. These findings provide social marketers with a crucial understanding that helps in the selection
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BUSINESS ENVIRONMENT | |After discussing the meaning of business environment‚ now we will discuss the various components of business environment. The various components of business environment are- [pic]External environment consists of those factors that affect a business enterprise from outside. External environment includes shareholders‚ competitors‚ customers‚ society‚ government laws and regulations‚ policies and technology. External environment is generally classified into micro environment and
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