Wolfgang Keller Case Analysis MBA-6120 Abstract Wolfgang Keller is a 34 year old graduate of the Harvard Business School. After a fast moving career building a reputation for turning around failing businesses‚ Wolfgang Keller once again found himself facing the challenge of turning around a losing business. This time it was as managing director of the Ukrainian subsidy of the Konigsbrau Brewery. The company was experiencing €2.9 million per year with annual sales of €116 million
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WOLFGANG KELLER AT KONIGSBRAU-HELLAS A.E. Individual Case Analysis “Leadership is the art of getting someone else to do what you want done because he wants to do it” – Dwight D. Eisenhower Leadership styles vary from person to person. A person’s leadership style is indicative of that person’s personality. Like personalities‚ some leadership styles clash. Wolfgang Keller and Dimitri Petrou are an example of clashing leadership styles. Keller‚ an autocratic leader‚ manages differently than Petrou
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innovative way as there is no fixed formula to do so. The case talks about the scenario in Konigsbrau`s Ukrainian subsidiary. Konigsbrau is a Munich based company which brews premium beer. They have very good reputation across the globe. The case majorly talks about two characters‚ Wolfgang Keller and Dmitri Brodsky. Brodsky heads the sales force and reports to Keller. Dealing with the behavior of Brodsky has become a concern to Keller as Brodsky has very reserved and formal approach which is considered
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Questions for Wolfgang Keller Case 1) Who is Wolfgang Keller? What are his key strengths and weaknesses? Wolfgang Keller is the Managing Director of Konigsbrau-TAK‚ which is the Ukranian subsidiary of a major premium beer brewer. Keller has previous experience in financially turning around a German food product manufacturer’s two subsidiaries (relatively smaller in scale than his current organization). Keller’s foremost strength is his ability to turn around an apparently difficult
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Wolfgang Keller at Konigsbrau-TAK analysis Wolfgang Keller was a hands on manager who making all of the decisions necessary to turn them around as quickly as possible. He turned a failing food products manufacturer into a profitable company and saved another subsidy of the company within two years. In less than three years Keller changed the marketing strategy‚ restructured the sales force and these bring Keller a high reputation as a successful hands on manager. Also‚ Keller has tremendous capacity
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(1975) in Spain 1361 Outlets 200 designers 6‚264 sales (mil euro) Description of ZARA Sales per of Inditex 66.4% Global sales 72% Business Business Strategy What is Zara’s Business Strategy? What Conventional • Trend analysis • Making Collection • Fixed seasonal collections • Push marketing by Sales manager What is Zara’s Business Strategy? What Zara wants… - to provide customers with Fashion On Demand by following the fast fashion trend Speedy Decision
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Wolfgang Keller graduated from Harvard Business School at the age of 34 and soon after experienced instantaneous business success in the food manufacturing industry. Keller‚ drawn to turn around opportunities departed the food manufacturing industry for Konigsbrau brewing. Keller accepted the role of managing director of Konigsbrau subsidiary in the Ukraine. Keller applied his hands on style of management‚ which brought earning success to the suffering subsidiary. Keller seemed to be on the successful
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Individual Case Analysis Assignment II: “Wolfgang Keller at Königsbräu-TAK” MGT 400- Monday 6-8:45 Chelsea Glovis a. What is your assessment of Brodsky’s performance? Please be specific. In my opinion‚ I believe that Brodsky is one of those individuals who is so intelligent his personality and social interactions suffer. Keller and Brodsky have very different approaches to problems‚ in addition to being different nationalities‚ this creates many of the problems that they face. Keller looks
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I. Introduction & Problem Definition Königsbräu A.G.‚ which was a Munich-based brewer company‚ has subsidiary in Ukrainian. Wolfgang Keller who is the managing director of Ukrainian subsidiary with having succeeded as a hands-on manager‚ worked for food manufacturing companies in the past. He generally took his success with effective solutions such as changing marketing strategy‚ reconfiguring the sales force‚ hiring a new top-management and many others. As a result of this effort‚ he set one’s
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Wolfgang Keller at Konigsbrau-Krayina” Introduction Wolfgang Keller‚ managing director of Konigsbrau-Krayina‚ the Ukrainian subsidiary of the German beer company Konigsbrau‚ faces a complicated managerial dilemma. His subordinate‚ Bohdan Khmelnytsky‚ is a talented and experienced commercial director who is not meeting his goals appropriately. Keller is an action-oriented manager who likes to use a hands-on approach when dealing with problems. He has the potential to be a great leader as evidence
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