1. After taking the VALS survey‚ I’ve learned the primary VALS segment that I match is ‘Experiencer’‚ which represents my dominant approach to life. This means I am motivated by self-expression. According to the site‚ experiencers quickly become enthusiastic about new possibilities but are equally quick to cool (Vals Survey). Experiencers tend to be young‚ enthusiastic‚ and impulsive consumers (Vals Survey). Additionally‚ this dimension seeks variety and excitement‚ savoring the new‚ the offbeat
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Critique of a Survey Starting with the introduction of the survey they seemed to be too specific in their intro of what was going to be in the survey by describing each type of question that would be presented throughout the survey. I feel like this information isn’t necessary and over excessive in an introduction. That part of the introduction should be taken out and instead maybe include something along the lines of “Please read every question carefully and thank you for participating” or something
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Industry Surveys Apparel & Footwear March 4‚ 2004 CURRENT ENVIRONMENT..................................................................1 Marie Driscoll‚ CFA Apparel Analyst Yogeesh Wagle Footwear Analyst A $500 million opportunity in women’s better apparel More changes to follow The end of quotas and tariffs Summary of overall environment Consumer confidence on the rise Apparel sales decline eases In search of style Footwear sales step down Industry outlook brightens INDUSTRY PROFILE
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Survey Results 1. Do you like drinking beverages? 2. How often do you drink beverages in a day? 3. Do you use any beverage container? 4. What kind of beverage container do you use? 5. How much do you usually spend in buying a beverage container? 6. Do you use a Tumbler? 7. Please rate the importance of the following aspects that you consider in buying a beverage container (especially tumbler). Price Quality Brand name Value for Money 8. Will you be interested
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Research objectives: The objective of the survey was to identify target demographics‚ purchase behaviour‚ traits and recommendations that would enable us to outline and implement communication mediums‚ which would integrate with the objectives of the organization. The sample consisted of existing customers who had previous interaction with Quality Diamonds and the report presents major finding that would define the path for strategizing marketing activities and incorporate a brand message.
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CHRISTMAS DECORATIONS Christmas Survey (anonymous) 1. What are your favourite Christmas decorations? ☐ Christmas Trees ☐ Lights ☐ Garland ☐ Stockings ☐ Window Clings ☐ Fake Snow ☐ Present Boxes ☐ Singing Snowmen‚ Santas‚ Elves‚ etc. ☐ Mistletoe ☐ Wreaths ☐ Tinsel ☐ Other _________________________________________________________ 2. Who usually decorates the house for Christmas in your family? ☐ Parents ☐ Kids ☐ My family decorates everything together as a tradition ☐ Other _________________________________________________________
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What is a customer database? Definition of marketing? Matching organisational resources with environment opportunities The tactical role of marketing research is to make more informed marketing decisions provide relevant information to business managers determine information needs Marketing management information systems gather internal and external information on a continuous basis The marketing research process involves
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Criticism Report on two Questionnaires 1- Customer expectations /Perception of Salesperson Performance questionnaire 2- Questionnaire Two: Gasoline Purchasing and Gasoline Prices Presented by Noha Kamel Omran GD Marketing Customer expectations /Perception of Salesperson Performance questionnaire I was positive about the questionnaire I took in the following points: The introduction was Ok‚ although it would have been more appealing and shorter
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______________________________________________________________________________________________________________________________ __________________________________________________________________ Thank you very much for taking part in our survey. God bless and good day!
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Health Survey Complete all health and fitness status questions. Ask for assistance from your parents or guardians if needed. Personal Information Height _5.1_______ Weight _175_______ Health Status 1. Yes_____ No ____ Do you have any medical situation that would limit your participation in any physical activity? NO *If yes‚ please write a detailed explanation of the medical issue and the specific activities you cannot participate in. 2. Rate your present medical
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