The University of Bradford A Study of Service Quality of the Singapore Book Industry Being a Final Year Project Paper submitted in partial fulfillment of the requirements for the degree of Bachelor of Science (Honours) in Business and Management Studies (Marketing) In the University of Bradford By By Tan Kian Meng S7723953G CLASS: BScMM II 99/7 24 FEBRUARY 2001 ACKNOWLEDGEMENTS First‚ I would like to thank my supervisor‚ Mr Justin Kung who gave me his valuable advice throughout
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April 1975‚ saw the Khmer Rouge seize Phnom Penh and with it the basic human rights and dignity of it’s people; who were marched out of the city and forced into slave labour camps under the guise of equality. Pol Pot‚ leader of the Khmer Rouge‚ was educated in Paris where he became familiar with Marxist Ideology. He wanted to revolutionise Cambodia by turning it into a giant agricultural food bowl‚ farmed by its people. This change was marked by renaming Cambodia Kampuchea and in recognition of
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Some people believe that printed books are no longer necessary in this digital era‚ as all writings can be stored electronically. Others think print books till play important role. Discuss both views and give your opinion. In the past few years‚ e-books have been sold or downloaded for free in large numbers on the internet. These books and e-readers are challenging convention reading habits making the sales of traditional books decreased. But it still needs much consideration before eliminating
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Revolutionizing the World of Warfare Through deserts of Afghanistan to the foothills of China‚ one simple invention revolutionized planet Earth. Over 1‚000 years ago the Cchinese invented an explosive chemical that would one day change the world. Gunpowder first began as three main chemicals: charcoal‚ sulfur‚ and potassium nitrate. All three chemicals‚ charcoal‚ sulfur‚ and potassium nitrate‚ would create make a chemical reaction that could have the potential to cause a massive devastation. The
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respect of the American people. During the coal strike of 1902‚ Theodore Roosevelt was faced with an impending disaster of a frigid winter without coal. Instead of calling in troops to end the strike‚ Theodore Roosevelt invited the bosses of the coal industry and the workers to the White House. The strike was peacefully settled‚ and workers won a partial victory. Through his strong leadership‚ President Roosevelt gained recognition from the
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Louis Pasteur helped to revolutionize the surgical process. He began his career studying tarate crystals. He then went on to work as a chemistry professor. While working as a professor he began to study the effect of bacteria in the alcohol fermentation process. While working on this he discovered yeast and that it was feeding off of the grapes and that it was a living thing. His next feet‚ was to prove that life is formed from living cells‚ that the yeast did not just spontaneously appear in
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Final Research Proposal TOPIC: Marketing’s role in the publishing industry: the new place for the e-books 1. Introduction For the past five thousand years‚ the History of mankind has been saved and remembered thanks to the paper. Since around 3400 BCE‚ the ancient Sumer of Mesopotamia created the first letters recognized nowadays as the precursor of the writing. Therefore‚ human beings used to always look at books and former writings to learn about their ancestors or even novels in
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Report into the Tablet PC market: A comparison of the Apple iPad and Amazon Kindle MNGT 574 Group B Executive Summary During this report we have analysed the industry structure of the tablet PC market. We have examined the current strategies adopted by the current market leaders‚ Apple and Amazon‚ and their tablet PCs‚ the iPad and Kindle Fire. Having highlighted issues within the strategies they are operating‚ through the use of a SWOT analysis‚ we have identified key strategic issues
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MOBILE ASSIGNMENT Name: - Devyani Shirke Elective: - Broadcast The Mobile Ecosystem service takes a holistic view of the “mobile industry ecosystem:- examines how events in the individual business segments impact the evolution of the “mobile” industryand leverages deep base of existing CA mobility analysis Media buyers’ under investment in mobile is a missed opportunity for publishers. But you don’t have to sit idly and wait for the mobile ad market to develop in full. There are other ways
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old-fashioned‚ quiet and basic as reading a book. Or‚ at least‚ that used to be the case. But with the competitive flood of electronic readers‚ or e-readers‚ hitting the market as well as e-reader applications for smartphones‚ the reading experience has been getting a progressively modern makeover. The stats are in and the fight is on. Overall book sales have dropped in 2008 and 2009‚ according to the American Association of Publishers (AAP). While adult hardcover books actually increased by over 6% in 2009
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