This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US‚ by over 300 airplanes ‚ providing primarily short-haul‚ high frequency‚ point to point‚ low fare service . Through this essay we will see an analysis of the company ’s advantages and disadvantages through a SWOT Analysis. We will try to localize the problems of the company at the time and in the
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Southwest Airlines Abby S. Boeltram BCOM/230 June-Monday‚ 2013 Jeff Gofter Southwest Airlines Organizational culture is the collective behavior of people‚ who comprise an organization‚ and this behavior affects the way people and groups within the organization interact with others‚ internally and externally. Founder of Southwest Airlines‚ Herb Kelleher is credited with creating an organizational culture that unique in America today and which has propelled Southwest to the number one spot
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http://www.southwest.com Employees: 34‚901 Employee growth: 0.5% Southwest Airlines will fly any plane‚ as long as it’s a Boeing 737‚ and let passengers sit anywhere they like‚ as long as they get there first. Sticking with what has worked‚ Southwest has expanded its low-cost‚ no-frills‚ no-reserved-seats approach to air travel throughout the US to serve almost 70 cities in some 37 states. Now among the leading US airlines‚ Southwest still stands as an inspiration for scrappy low-fare upstarts the
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A culture is a set of values that are adopted by people who co-habit any place. It consists of shared traits and lifestyles. Within an organization‚ culture refers to values and norms that are prevalent throughout the workplace and amongst the employees. This includes their mannerisms‚ attitudes‚ and work ethic. Culture within an organization exerts control over the behavior of people. Growth and success of a company depends largely on the type of culture which is prevalent within an organization
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November 4th‚ 2014 BPL 5100 Case Write-ups (Southwest Airlines) 1. What do you see as the issues the company is facing? The distance between the employees (The managers and the top management) has been increased. Before the leadership change‚ the top management was very close to the employees. That change causes a radical change in the company’s culture. Southwest experienced an increase in the fuel and wages cost. Southwest failed to maintain the perception of the Lowest-cost strategy and
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save fuel‚ and reduce engine maintenance costs and takeoff noise. - Fuel cost saving. Southwest effectively takes advantage of fuel hedging to buy fuel at lower prices. And to cut fuel cost Southwest also takes some other actions such as carrying less water for bathroom‚ and replacing passenger seats with lighter models. - Equipment and technology application and outstanding automation processes. Southwest has invested significant sums in facilities‚ equipment‚ and technology to efficiently process
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Executive Summary Southwest Airlines has been a strong growth company over the last 35 years. Using its low-cost‚ passenger friendly‚ point-to-point operational strategy‚ Southwest has been able to sustain considerable growth year after year and remain profitable for 33 straight years. While Southwest has gained market share in recent years‚ legacy carriers have struggled due to depressed market conditions. The entire airline industry has endured expensive labor contracts‚ soaring energy costs and
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Southwest Airlines Southwest Airlines has long been one of the stand-out performers in the U.S. airline industry. It is famous for its low fares which are often some 30% lower than those of its major rivals. These are balanced by an even lower course structure‚ enabling it to record superior profitability even in bad years such as 2002‚ when the industry faced slumping demand in the wake of the September 11 terrorist attacks. Indeed‚ from 2001 to 2005‚ quite possibly the worst 4 years in the
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Southwest Airlines 2002: An Industry Under Siege Case Study “Discussion Format” MGMT 5113 Team 7 Dag Yemenu Sachin Gupta Michelle May Shaun Evans November 22nd 2003 Problem Overview Southwest Airlines has employed unique operational strategies‚ incorporating industry revolutionizing methodologies‚ while developing and sustaining a strong corporate culture that has allowed Southwest Airlines to be profitable for a phenomenal 30 straight years and capture the Airline Industry
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1) How does this company make money even when other airlines don’t? What are the most important contributors to its financial success? ANS: - Southwest airlines founded specially to create intrastate between Dallas and Texas and their main agenda is to provide services at low cost as compared to other airlines. Even it’s very competitive to achieve this goal but southwest succeeded by keeping operations simple and consistent‚ cost saving strategy and meet customer expectation(on-time) at low cost
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