Dumb Ways to Die The social marketing ad campaign we chose to analyze is called‚ “Dumb Ways to Die‚” created by the McCann Melbourne advertising agency for Metro Trains. The concept behind this ad was to raise awareness around train and railway safety. With the use of its clever and catchy theme song and animated characters demonstrating the numerous examples of‚ “Dumb Ways to Die‚” the campaign has become a viral sensation. From its release date‚ of almost a year ago until now “DWTD” has had
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encounters. In the King Must Die‚ the themes of the search of the son for the father‚ maturation‚ and the idea that the king suffers for his people show what qualities make a good king. Throughout this story‚ one theme is predominant while Theseus searches not only to know his father’s true identity but also for a relationship with him. The search of the son for the father creates an important quality in a king because he doesn’t know if he is godly or just mortal. No one in Theseus’ family will tell
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DIE HARD 4 SUMMARY Posted: Juli 25‚ 2011 in Others 0 Movie Title: Die Hard 4 Genre: Action Theme: Hackers attack Characters: Protagonists: John McClane (detective)‚ Lucy and Jack (daughter and son of John McClane)‚ Farrel Mathew (hacker)‚ Bowman (deputy director of FBI)‚ Johnson (FBI agent)‚ Warlock (Farrel’s friend)‚ Dennis (Lucy’s boyfriend)‚ Taylor (FBI agent). Antagonists: Thomas (terrorist leader)‚ Molina (terrorist/ Thomas’s henchman)‚ Mai (terrorist/ Thomas’s girlfriend)
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Wilfred Owen‚ a Soldier Poet who spent time in several military hospitals after being diagnosed with neurasthenia‚ wrote the poem "Disabled" while at Craiglockhart Hospital‚ after meeting Seigfried "Mad Jack" Sassoon. A look at Owen’s work shows that all of his famed war poems came after the meeting with Sassoon in August 1917 (Childs 49). In a statement on the effect the Sassoon meeting had on Owen’s poetry‚ Professor Peter Childs explains it was after the late-summer meeting that Owen began to
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Questions on Leadership Online (A): Barnes & Noble vs. Amazon.com Q1: Summarize Barnes & Noble’s business strategy and business model based in the case descriptions. How have these strategy and business model been evolved since the case was written? Ans. Barnes and Noble applied a combination of Economies of Scale and Vertical Integration and Monopoly as its Business Strategy in the 90s. They were the dominant sellers of books‚ CDs and Videos. Barnes and Noble acquired B. Dalton in 1986 the third
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Hotel on the Corner of Bitter and Sweet Book Review Summary of Hotel on the Corner of Bitter and Sweet Hotel on the Corner of Bitter and Sweet is a story that explores the experiences of Chinese and Japanese Americans during World War II with both insight and compassion. The story begins in 1986 with Henry‚ an elderly Chinese-American man walking past the Panama hotel in Seattle‚ which has been boarded up since the war. Memorabilia within the basement of the hotel take Henry back
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mission and vision statement defines a facility; it provides a statement of the companies goals‚ values and its purpose. All employees need to be aware of this statement in-order to allow the company to succeed and accomplish their vision. Baystate Noble is a small community hospital and its mission and vision statement defines the hospital very well. Their statement states the following‚ “It is our mission to improve the health of our patients through innovative care in a personalized environment
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Barnes & Noble and BN.com After a careful and thorough analysis of this project‚ in spite of the fact that it has competitive brand recognition and a new distribution center‚ we reached the conclusion that this project is not as profitable as it sounds given the negative NPV. In the following paragraphs we describe the decisions made and the reasoning behind them. In regards to the first decision we made about the use of distribution facility‚ personnel‚ and other charges‚ we went with the head
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attain a competitive advantage over Amazon.com‚ Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company‚ and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers‚ competitors‚ and company capabilities. In regards to the main concerns of Barnes & Noble‚ the company needs to worry about the uncertainties associated
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Barnes & Noble Interim Report One of the most popular leisure activities in the world is reading. The reading industry is a multi-billion dollar industry‚ and Barnes & Noble is no small player. Primarily a retail business‚ New York-based Barnes & Noble has cemented themselves as a pillar of strength in the industry by operating over 1300 retail stores in the United States. More recently‚ they have entered the technology field as the reading industry moved more towards digital media
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