Nintendo’s Wii U Marketing Case Study Wii U launch: make or break for Nintendo Three years ago‚ Nintendo was king of the $78 billion videogame industry. The Wii was a smash hit and Nintendo’s DS hand-held was the best-selling portable gaming device. But a series of stumbles—a lukewarm debut for Nintendo’s 3DS hand-held game player and a sharp decline in Wii sales—raised questions about whether the company is on the wrong side of a generational divide. Nintendo has refused to veer from
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Graph 1.1: Role-Playing Games Bar Graph Graph 1.2: Adventure Games Bar Graph Graph 1.3: Platformer Games Bar Graph Table 1.1: Xbox 360 - Hardware Specification Table 1.2: Xbox 360 - Total Games in Preferred Genres Table 1.3: Wii - Hardware Specification Table 1.4: Wii - Total Games in Preferred Genres Table 1.5: Playstation 3 - Hardware Specificaton Table 1.6: Playstation 3 - Total Games in Preferred Genres Table 1.7: Comparing Costs Table 1.8: Comparing Hardware Specifications Table 1.9:
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Case Analysis Introduction In evaluating Case 3: “The Home Video Game Industry: Atari Pong to the Nintendo Wii”‚ it soon became evident that choosing a single company would become crucial in unlocking the next level to this Case Analysis. Much research revealed that Nintendo’s array of experience and the changes and obstacles that Nintendo has overcome‚ made them a great choice for a Case Analysis. This analysis will cover a SWOT analysis: digging deep into the internal strengths and weaknesses‚
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and over 15% while handheld software game sales were decreasing by 19%. The entrants of new substitutes decreased the attractiveness of the video gaming industry. - Microsoft and Playstations during 2010 developed better motion sensor products than wii‚ which was their core competitive offering for their systems‚ they didn’t have graphics to go with it. - they also offered other bundled technology‚
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Annalisa Marino Mr. Winters English 101 April 4‚ 2008 Can You Find Me Now? How is a Nintendo Wii game console able to determine the location of a Wii Remote while a player interacts with a game? The answer is triangulation‚ a process that determines the location of any object by measuring the angles from two or more fixed points. Surveyors often use triangulation to measure distance. Starting at a known location and elevation‚ surveyors measure a length to create a base line and then use a
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Billy Kuder Parents Encouraging Kids to Play Video Games Sitting on the couch or going on the computer and playing a video game is much easier than getting up to go outside. It also brings just as much fun for kids‚ but in a different way. More and more children have their own gaming system and are spending more time inside playing video games. The reason is because it is much cheaper for parents to buy video games for their kids to make them happy than go on a road trip or to fly out somewhere
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WII SUMMERY: Wii (pronounced as ‘we’) is most popular gaming console today coming from the basket of gaming giant Nintendo. Nintendo launched Wii not to enter into competition of already existing segment of gaming console like its own Game Cube‚ Sony’s Play station or Microsoft’s Xbox 360 but to create a new gaming population. Wii is totally different in terms of operation as it involves a gamer as part of gaming by connecting gamers body movement with the movement of character in the game. Beside
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among the game lovers. Time to time‚ people who develop video games‚ introduces different consoles using advance technologies. Today the leading competitors using very advance technologies to market their consoles to the consumers. Among that Nintendo Wii U‚ PlayStation Vita‚ Nintendo 3DS are some of the high end video gaming consoles which are available in the present arena. These consoles equipped with very advance hardware structure like high powered processors‚ vast capacity of media and storage
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march 2005) Analyzing Apple ’s Threat to Sony‚ Nintendo by Brian Caulfield‚ 29/09/2009 Competitive Strategy in Game Consoles by Jay Conrod‚ Klimka Szwaykowska‚ 7/03/‚ 2007) Iwata‚ S Hall‚ K. (16 November 2006) “The Big Ideas behind Nintendo’s Wii”‚ Business Week (accessed 25 June 2008) Bower‚ J.L Sanchanta‚ M. (26 September 2007) “Nintendo Market Cap Rockets”‚ Financial Times
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attempt to entice customers back to the brand. Macro-Environmental Analysis: Demographic Forces: Changing demographic forces have undoubtedly contributed to deteriorating sales. Gamers who played Nintendo as children and who helped the original Wii to achieve its unparalleled market status are older now‚ with many moving into adulthood (Hopkins‚ 2004). At the same time‚ Nintendo has become increasingly aware of their primary target audience; families with young children‚ consequently alienating
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