Product Critique: Wii U Nintendo was very successful in the video-game industry for many years‚ but the launch of the Wii U was a complete disaster. In order to understand the failure of the Wii U launch we need to list its positive and negative features and compare them to its direct competitors‚ Xbox One and PS4‚ and indirect competitors‚ smartphones‚ pc’s and tablets. Although the GamePad was innovative‚ it was not enough to attract new customers. The biggest reason was the lack of new games
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Wii vs. Xbox 360The Nintendo Wii and Microsoft Xbox 360 are two of the most revolutionary new game systems. The Xbox 360 is more powerful‚ but on the other hand the Wii has some unique features and a lower price tag. In many ways these two consoles are very alike. At the same time they also have many differences. Nintendo and Microsoft reach out to different audiences with their unique gaming systems. The Xbox 360 was released in fall of 2005. The Nintendo Wii was released two years later in fall
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Accessed on 11th October on http://cb.hbsp.harvard.edu/cb/product/BOS001-PDF-ENG Kim & Mauborgne (2010). Blue Ocean Strategy: What is Blue Ocean Strategy. Accessed 10th October 2011 on http://www.blueoceanstrategy.com/abo/faq.php Patricio OG (2008). Wii: Creating a blue ocean The Nintendo Way. Palermo Business Review 2: 97-107. Accessed 13th October 2011 on http://www.palermo.edu/economicas/cbrs/pdf/wii.pdf
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“Johnny Lee demos Wii Remote hacks” This essay reflects on the presentation held by Jonny Lee which was broadcasted by Ted-talk on April 2008. Lee is a modern age inventor who focusses his research and designs on the modification and simplification of applications and technologies. A benefit for the broad public is one of his greater goals motivating his work. This particular presentation furthermore explains how to use a simple Wii remote controller together with a projector or screen to build
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Audit Report: Marketing Plan and Situation Analysis for Nintendo Wii Wii’s Macroenvironment The Nintendo Wii’s macroenvironment consists of many components that the company has been able to successfully use to their advantage. They have developed a product that has completely revolutionized the gaming industry. Nintendo has done their research‚ and managed to expand their target market to people who would never think about gaming. They have successfully produced a product that almost
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Wii Sports Versus Real Life Sports Real life sports and Wii Sports the video game have many similarities and differences to be considered when letting children choose which one they want to play. When children are not able to play real life sports because of weather or illnesses‚ Wii Sports can be a good‚ temporary alternative. Encouraging children to get exercise any way possible will make them healthier. It is also a must for children to have one-on-one interaction with other people. There
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Analyze Nintendo’s disruptive strategy in detail. What are the main features of this strategy that have made the Wii such an overwhelming success? Nintendo’s disruptive strategy was straightforward; to provide non-gamers gaming experience based on the real life. Below are the main features of its strategy: 1) New functions and revolutionized features a) The newly designed controller for Wii was easy to set up and play. b) Introduction of “Exergaming” changed the way people played games. It was an
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segment‚ Sony will have to develop a more interactive way of using their console without dropping the numerous features to avoid losing their core player market share. The key of success for Sony is to adapt a new technology such as Nintendo did with Wii that will enable the company to target a broader market and not only the males from 16-36 years old. The advantage of entering those two markets with one console is that Sony will enter a bigger market
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Nintendo‚ more notably the Nintendo Wii. The report analyses the strengths‚ weaknesses‚ opportunities and threats that Nintendo has. The report touches on the marketing strategies that were used in relation to the Nintendo Wii and also critiques those marketing strategies and gives feedback of how those marketing strategies performed for Nintendo. The report also gives a thorough analysis of the product‚ price‚ place and promotion of the Nintendo Wii and how the Nintendo Wii stacks up to competition.
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