Case Study 1. Imagine that you are charged with designing a successor to the Wii. Briefly describe the new-product strategy you might use. The Nintendo is having a lot of growth‚ since it has already proved by selling more consoles compared to its competitors Sony and Microsoft. The Wii is now targeting its customers not only the teenagers‚ but also the entire family community. As a design successor for Nintendo Wii‚ it would be better to design a product that suits the entire family to play
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Can You Find Me Now? How is a Nintendo Wii game console able to determine the location of a Wii Remote while a player interacts with a game? The answer is triangulation‚ a process that determines the location of any object by measuring the angles from two or more fixed points. Surveyors often use triangulation to measure distance. Starting at a known location and elevation‚ surveyors measure a length to create a base line and then use a theodolite to measure an angle to an unknown pint from each
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Josh Petty G Harris ENG 101 BD September 17‚ 2013 Can You Find Me Now How is a Nintendo Wii game console able to determine the location of a Wii Remote while a player interacts with a game? The answer is triangulation‚ a process that determines the location of an object by measuring the angles from two or more fixed points. Surveyors often use triangulation to measure distance. Starting at a known location and elevation‚ surveyors measure a length to create a base line and then use a theodolite
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Brand elements 3 1.2 A brand is more than a product 3 1.3 Why do brands matter ? 4 1.3.1 To consumers and manufactures 4 1.4 How are brands positioned ? 4 1.4.1 Segmentation 4 1.4.1.1 Nintendo Wii 5 1.4.1.2 Nintedo DS and 3DS 5 1.4.2 Positioning 4 1.4.2.1 Nintendo Wii 5 1.4.2.2 Nintedo DS and 3DS 5 2. BRAND EQUITY 8 2.1. What is a strong brand ? 8 2.1.1 Brand Awareness and Brand Image 8 2.2 The value of Nintendo 9 2.2.1 The value of a brand 8
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game market‚ with each passing home console their market share lowered. It seemed like they would never regain the former glory they once had. Then Nintendo announced the Wii‚ everything changed and Nintendo is taking up its once-dominant global market share once again. 2.Nintendo entered seventh generation market with Wii after than the competitors. What are the advantages and disadvantages of this situation? Advantages: Nintendo developed products which satisfy customer needs exactly by observing
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has a controller with a vertical handle and one button. Atari inspired Nintendo‚ which motivated the developers of Sony Play station and now the gaming community came back and redeveloped the basic functionality; thus having a very popular Nintendo Wii gaming controller‚ which has been very popular for all age groups. It has been known for its simplistic and easy to use wireless input device/
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Nintendo’s 2 game platforms (handheld DS lite & the Will: 17-generation video game console) Market value: > 10 billion dollars. Competitors: Sony’s PS range & Microsoft’s Xbox 360 Key success: (1) Innovative Features: 1) wireless controller (the Wii remote) handheld pointing device/detect movement in 3 dimensions; 2) WiiConnect: receive message & upload over the Internet; (2) Segmentation Strategy: aimed at a different target audience: underserved segments (more women and families) teenage boy’swomen
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Gap and Current Strategy Analysis * Macro Environment: The major trend in the macro-environment which affects Sony’s future strategy is socio/cultural/demographic. Since the Nintendo Wii emerged‚ it attracted many of non-traditional gamers came into the videogame console market‚ especially females and elderly people. Traditionally‚ non-traditional gamers think PlayStation is not ease of use for them. For instance‚ the joystick is difficult controlled or the instruction of the games are not easily
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/. [4] [Online]. Available: http://www.n-sider.com/contentview.php?contentid=319. [5] [Online]. Available: http://kyoto-report.blogspot.nl/2011/06/special-feature-inside-nintendo-vol-1.html. [6] [Online]. Available: http://en.wikipedia.org/wiki/Wii. [7] A. M. Subramanian‚ K.-H. Chai and S. Mu‚ "Capability reconfiguration of incumbent firms: Nintendo in the video game industry‚" Technovation‚ vol. 31‚ pp. 228-239‚ 2011. [8] S. Kim‚ I. Lamont‚ H. Ogasawara‚ M. Park and H. Takaoka‚ "Nintendo’s
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RIT Saunders College of Business - Managing Technology Research Paper On Technological Innovation Mayurkumar Patel Student id – 592000977 Innovation is a key to success for businesses. It is a reason for almost everything what we see today and that’s why it is also a driving force leading towards a better tomorrow. Technological innovation is responsible for value creation and enhancement for customers and subsequent increased profit margins for the producers in today’s business world
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