The Leadership Quarterly 21 (2010) 211–230 Contents lists available at ScienceDirect The Leadership Quarterly j o u r n a l h o m e p a g e : w w w. e l s ev i e r. c o m / l o c a t e / l e a q u a Integrative leadership and the creation and maintenance of cross-sector collaborations Barbara C. Crosby ⁎‚ John M. Bryson Center for Integrative Leadership and Hubert H. Humphrey Institute of Public Affairs‚ University of Minnesota a r t i c l e i n f o a b s t r a c t This article
Premium Geographic information system
Unilever’s tail’ brands and place extra emphasis on those which were market leaders. Niail Fitzgerald believes that too many brands often confuse the customer and thus lead to poor purchasing decisions. The paradox of choice between Unilevers’ products had to be addressed. This meant a dramatic reduction of over 1200 smaller brand names‚ the closure of 138 production facilities and the loss of 51‚800 jobs. The key financial targets of this plan were to improve sales growth of the top line brands (which accounted
Premium Brand Advertising Brand management
Foundations of Learning and Collaborative Working “Discuss the concept of collaborative working within your professional area” To be able to understand the rationale‚ the different factors influencing the outcome of collaborative working and how this can be applied
Premium Surgery Health care
pioneer in the industry‚ have indubitably established trusted and well-known brands in the market. P&G is recognized all over the world having their products marketed‚ sold and enjoyed in over 180 countries. The company’s main goal is to provide its customers with goods that will improve and ease out their living. This purpose has been the driving force of the company’s astounding success. But despite P&G’s numerous achievements in the course of over a hundred years of service‚ occasional setbacks
Premium Procter & Gamble Mouthwash
Collaborative Advantage: The Art of Alliances Alliances between companies‚ whether they are from different parts of the world or different ends of the supply chain‚ are a fact of life in business today. Some alliances are no more than fleeting encounters‚ lasting only as long as it takes one partner to establish a beachhead in a new market. Others are the prelude to a full merger of two or more companies’ technologies and capabilities. Whatever the duration and objectives of business alliances
Premium Corporation Partnership Interpersonal relationship
c. Organizational structure of TNC in Vietnam d. Modes of market entry As soon as the U.S. normalized relations with Vietnam‚ P & G has entered the Vietnamese market. P & G is one of the first U.S. companies to invest in Vietnam after the opening policy of the country. On November 23th‚ 1994‚ P & G established Procter & Gamble Vietnam Co. Ltd being a joint venture operating under license No. 1052/GP by the State Committee for Cooperation and Investment (the previous name
Premium Investment Capital accumulation Capital
planned promotions by type for the 3 brands in 1983. iii) Advertisement for New Brands: P&G generally does not advertise a new brand until it had achieved 70% distribution‚ which the H-80 group expected to be 6 weeks after introduction. Exhibit 2 in the appendix illustrates the media weight for H-80 in its initial year. iv)History‚ Experience‚ & Sales Advice: The sales department at P&G had provided several guidelines in the areas of trade allowance‚ timing of special packs promotions
Premium Sales promotion Marketing Brand management
GMBA 5075 International Management Case 5-2 - P&G Japan: The SK-II Globalization Project Group Report Due date: 12/03/12 By: Wendy Rodriguez Francisco Oliveira Francisco Andujar Yichen Li Intro: This case describes how SK-II which is a fast-growing skin care product is becoming very popular with a price to match its performance. After being introduced in Hong Kong and in Taiwan‚ P&G believes that this brand has a strong global potential. At the conclusion of this case‚ the
Premium Marketing Human skin color Cosmetics
Collaborative Arrangements Why Companies Collaborate Firms opt for collaborative arrangements when exporting as an alternative may not be feasible. There are also financial considerations and companies may find it more advantageous to collaborate abroad to mitigate financial risk to the company. Reasons for Collaboration: To spread and reduce costs To specialize in competencies To avoid or counter competition To secure vertical and horizontal links To gain knowledge To gain location-specific
Premium Collaboration Contract 175
o First Patch. Professional Understanding Collaborative practice (Sadler 2004) is at the forefront of health and social care training. For me‚ like many nursing students‚ the first steps in collaborative practice were the IPL (interprofessional learning) modules at university. This has been described as two or more professions being taught together as away of cultivating collaborative practice (Caipe. 2010). These modules consisted of student nurses studying different fields‚ OT’s‚ radiographers
Premium Health care Health care provider Collaboration