Country Manager -Play the role of a Toothpaste Category manager -About to enter the Asian market -Toothpaste brand called “All Smile” -8 Year project -6 countries offer viable market potential -China‚ Japan‚ India‚ S Korea‚ Philippines. & Thailand Goal: to develop a regional presence in Asia 4 Competitors Internationally -B&B Healthcare -Caremore -Driscol -Evers -Plus regional and local competition Consumers -Defined by lifestyle (young‚ families‚ older) and Primary Need (economy‚
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INTRODUCTION Country Manager is an international marketing simulation which focuses on the issue of international market entry and expansion. We played the role of a country manager for a major consumer products company called Allstar brand who was faced with a matured domestic in Latin America. Our country manager team developed a marketing strategy for the product Allsmile‚ choosing among six countries in Latin America. We also implemented this marketing strategy which would be profitable
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Promotion to Manager 1. Whom should Longman choose for area sales manager and why? Mr. Lester Longman should choose Steven Bellach. I think the key point of choosing Mr. Bellach or Ms. Bell for a senior area sales manager is which person is a proper sales manager who not only keeps the sales growth‚ but also has strong talent to motivate sales representatives. There is already an action by Mr. Longman that we cannot ignore; he already spent a lot of his time and expense choosing sales representatives
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Living in a foreign country cannot be better that living in your own. Since the beginning of civilization people have to struggle with everyday problems. It is widely believed that life in a foreing country is free from many difficulties that we have to struggle with in our country‚ however‚ living in a foreing country has more drawbacks than advantages. First of all‚ one of the foremost disadventages of living in a foreing country is the language barrier‚ as one’s first language will
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GM03 Quantitative Techniques for Managers Assignment No.I Assignment Code: 2011GM03A1 Last Date of Submission: 31st March 2011 Maximum Marks:100 Attempt all the questions. All the questions are compulsory and carry equal marks. Section-A Ques.1 In a certain examination there were 100 candidates of whom 21 failed‚ 6 secured distinctions‚ 43 were placed in third division and 18 in the second division. It is known that at least 75% marks are required for distinction‚ at least 40%
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likewise it is unclear why the Security Council took such a sanction against Iran. Additionally‚ America has been observing Iran with a critical eye‚ despite the existence of other nuclear ‘rogue states’‚ such as Israel which is unofficially recognised as a nuclear state. In addition‚ Pakistan‚ India and North Korea are the states that do not accept the NPT and have acquired nuclear weapons. (Tateyama‚n.d) Hence‚ a controversy arises over why Iran cannot have nuclear weapons—why only Iran is highly
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Why are some countries rich and other countries poor? Introduction- In today’s society‚ money is more consequential than ever. There are more billionaires today then ever before. However the reality is that most of the world still lives in complete poverty; an estimated 40% of the world still lives on less then 2$ a day {1 (January 2013 Written by Anup Shah)} and almost 75% of children world wide do not get secondary level education. However 200years ago‚ the average income around the world was
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What Have Others Learned from You? Our Scripture Reading from Deuteronomy makes a connection between obeying God Word‚ and obtaining material blessings; but‚ more importantly‚ it reminds us that God’s Word is close to us (Deuteronomy 30:9-14). God’s Word is not something so far removed that we never get a glimpse of it. It is not beyond our reasoning and capabilities. By the way‚ I am not suggesting that we grasp God’s Word in its totality‚ but enough of God’s Word to lead us to do good. Being
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jealousy and ambition have perhaps the most influential impact to people and the society they live in. Overall‚ the article summarizes three important concepts that may affect one’s decision and have great impact to the society; that is the selfishness and selflessness within a person and his compassion to others around him. Selfishness is probably the most common characteristics in human and it reveals when there is time to make a decision between people themselves and others. In “Bread”‚ the
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vThe country manager simulation let us learn how to be a manager for a company expanding internationally. These are five things that I learnt during the simulation: • Benchmarking is not always true When we enter a new market‚ benchmarking will be useful for us to give the idea how to make a decision by learning the competitors design their marketing plan. However‚ in this simulation‚ I realize that not all of the competitors did is the right thing. For example‚ we always looked at the promotion
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