Personal Selling & The Marketing Concept Personal Selling - A Definition and a Philosophy Personal Selling is a process of developing relationships; discovering needs; matching the appropriate products with these needs; and communicating benefits through informing‚ reminding‚ or persuading. The development of a personal selling philosophy for the information age involves three prescriptions: 1) Adopt marketing concept. 2) Value personal selling. 3) Assume the role of a problem solver or partner
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Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespeople match the benefits of their offering to the specific needs of a client. Today‚ personal selling involves the development of longstanding client relationships. In comparison to other marketing communications tools such as advertising‚ personal selling tends to: • Use fewer resources‚ pricing is often negotiated. • Products tend to be fairly complex (e.g. financial services or new
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Personal Selling Personal selling occurs where an individual salesperson sells a product‚ service or solution to a client. Salespersons should be able to match the benefits of their offering to the specific needs of a customer. Personal selling need to be considered greatly in this product‚ because skincare products need to be sold directly to the customer throughout various stores. Personal selling involves a selling process that consist of this following steps : 1. Prospecting Prospecting
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Personal selling is said to be a cost it has a narrow audience and an organization can survive without it. (Discuss) According to Pride‚W and Ferrell O‚ Personal selling can been defined as a process of informing customers and persuading them to purchase product through personal communication in an exchange situation. Personal selling is the process of person to person communication between a sales person and a prospective customer in which the sales person learns about the prospect needs and
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Question 1 Personal Selling Process My personal selling process consists of the following nine steps: 1. Prospecting 2. Pre-approach 3. Approach 4. Presentation 5. Trial Close 6. Objections 7. Meeting objections 8. The Close 9. Follow up and Service Step 1: Prospecting Prospecting‚ involves the Money‚ Authority‚ Desire (M.A.D) approach. Firstly I analysed my prospective clients to ensure that they had the money‚ authority and desire to purchase the products I was selling. Upon analysis
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of your product/service offerings. Q2 *How do we need to do first*? First‚ you need to form yourselves into group of 5. Select someone in your team to be the team leader. Inform your tutor who is in your team. Q3 What exactly are we selling? You will represent one of the many hotels in Singapore. As you may be aware‚ many of the large hotels have function rooms and exhibition halls which they market to potential exhibitors or companies holding seminars or workshops. Your team is the
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Why is technology so important to students and how will it help them succeed in today’s society? Many people may ask this question because education in many ways is different today than it was fifty plus years ago. The answer to the question isn’t always so obvious either. However‚ the plain and simple truth is that today’s world has changed. No longer is memorization of facts and figures the goal. To keep up with our ever changing global community with all its complexities‚ students must learn to
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During the game I play to the whistle that the referee blows and from on the sidelines‚ I can hear my coach yelling last minute moves that can get me around one obstacle or another. With my actions helping the team get a step closer to wining the game. So that after the game‚ I can walk away with a smile on my face and a trophy in my hand knowing I did my part. It makes it worth it to try my hardest in practice and drill each other to the point that no mistakes are possible. With everything I learn in
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vague but important. It is important to understand someone before you judge them. Jem‚ Scout‚ and Dill judge Boo off assumptions‚ but soon they are able realize the reality. The importance of understanding someone before you can judge them is important because you shouldn’t judge a person from rumors and made up lies. Near the beginning of the book‚ Jem says “Boo was about six-and-a-half feet tall‚ judging from his tracks; he dined on raw squirrel and any cats he could catch‚ that’s why his hands
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other A-listers. They have all the money and fame that we as a society crave and admire. So it always comes as a surprise when we discover a celebrity has a drug or alcohol addiction and especially when they commit suicide. Society assumes that the fame and the glory and the money that comes with being a celebrity equals happiness because‚ when you are rich or famous nothing is denied to you. However‚ there is so much more to life
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