The employees must be able to politely interact with any types of customer -whether they be rude‚ angry‚ or impatient- and serve them. Due to the low-cost‚ high-profit attitude of the fast food corporations‚ employees are not given what they deserve‚ whether that is money‚ a new position‚ or benefits: "The industrialization of the restaurant kitchen has enabled the fast food chains to rely upon a low paid and unskilled workforce
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world’s most well-known and valuable brands. It holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which it does business. In the Philippines‚ McDonald’s has been one of the leading quick service restaurants in the country. Managing a company with the size of McDonald’s is a mammoth task. As a result‚ managing its day-to-day operations is a major challenge and that the information and communications technology
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• Steady employee turnover at restaurants is an issue that most hospitality business owners face. • Turnover becomes especially high when the economy is doing well as employees see more opportunities arise. • In 2011‚ turnover rates increased for 47 percent of the restaurants interviewed. • Reduced spending in poor economic periods causes restaurants to decrease the number of employees they retain. • The lack of advancement‚ poor working conditions and transient nature of the work force may
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Case 1-2: “McDonald’s Expands Globally While Adjusting Its Local Recipe” Discussion Questions: 1) McDonalds has a mixed global marketing strategy that combines Globalization and the ability to act local. Globalization refers to developing a marketing strategy as if the world is a single entity and to sell the same product with same promotion‚ same packaging all over the world regardless of geographic‚ demographic‚ political‚ social and cultural differences. McDonald’s global marketing strategy
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Introduction The McDonald’s is the global fast food giant‚ introduced in 1940‚ in San Bernardino‚ California by Dick and Mac McDonald of Manchester‚ New Hampshire. It places its headquarters in Oak brook‚ Illiona US. Their introduction of “Speedee Service System” in 1948 established the principles of the modern fast food restaurant. It revolutionized the American restaurant industry by imposing discipline on the production of hamburgers‚ French fries‚ and milk shakes. The McDonald’s Corporation’s
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hologyThe International Journal of Human Resource Management‚ Vol. 21‚ No. 1‚ January 2010‚ 144–162 The use of the psychological contract to explain turnover intentions in the hospitality industry: a research study on the impact of gender on the turnover intentions of highly educated employees R.J. Blommea*‚ A. van Rheedeb and D.M. Trompb a Center of Leadership and Personal Development‚ Business University Nyenrode‚ Breukelen‚ The Netherlands; bKenniskring Human Resource Management‚ Hotelschool
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Content Content 1 Introduction 2 Main Body 2 Excessive Turnover 2 General Turnover 2 Critical Employee Turnover 3 Turnover in Low to Moderate Level 3 Motivation 3 Innovation 4 Relationship between Turnover and Performance 4 Employee Retention 5 Significance 5 Job Satisfaction 5 Embeddedness 6 Others 7 Conclusion 7 Reference 8 Introduction Following the process of globalization which is increasingly developing
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Overview of Employee Turnover Research The impact of turnover has received considerable attention by senior management‚ human resources professionals‚ and industrial psychologists. It has proven to be one of the most costly and seemingly intractable human resource challenges confronting organizations. This paper provides a summary of information‚ abstracted from published research‚ on the costs of turnover‚ factors contributing to its magnitude in organizations‚ and proposed remedies. Costs of
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of products by McDonalds and make recommendations. Marketing Concept strengths and weaknesses. Production Concept: The production concept is the process of making and distributing the products to the business outlets. Some businesses only focus on its production process rather than the distribution process. The whole production concept consists of quality control of the product‚ testing and measurement of the product. The marketing concepts strengths are that it allows McDonalds to focus on specific
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employee retention processes centered on new college graduates that‚ instead of offering ideal and permanent career pathways to these recent graduates and new employees‚ turn out to become for them a platform or a launch-pad from which they hunt for their dream careers after a couple of years. Despite the costs associated with and the high turnover trend caused by it‚ this practice continued over time and became increasingly unsustainable‚ with a rise in job insecurity‚ and subsequently a reduction in
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