Higher National Diploma in Business (QCF) Unit title Internet Marketing Assessor Lun HOU I confirm that this is all my own work and has not been submitted for any previous assessmentStudent signatureDate OutcomeCriteriaAssessors decisionInternal VerificationLO1 Understand marketing through the internet. 1.1 explain the elements of internet marketing 1.2 evaluate the internet marketing mix1.3 compare internet marketing tools e-tools1.4 examine
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Attractive Industries Michael Porter’s Five Force Model is one of today’s leading models on how certain forces that arise within industries creates change in both a negative and positive aspects. Many executives use his model to analyze the different industries and see where there may be a potential star performers and utilize their current company’s capabilities and resources to enter that new industry in a successful manner (Daft‚ 2007). His model can also help companies move into other market
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CHAPTER 16 LAUNCHING A BUSINESS ON THE INTERNET CHAPTER OVERVIEW Electronic business is no longer an alternative; it is becoming an imperative. The most important first step in launching an e-business is planning‚ understanding the target customer‚ marketing the business‚ and choosing the right products and services to offer. The next step is deciding on the software and hardware to build the Web site and the mechanics that will handle payments‚ fulfillments‚ etc. Choosing an ISP
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This report on Internet marketing research supports and encourages its usage and begins with an introduction to what exactly is marketing research and how it helps organizations with their product and service development‚ as well as marketing. Outlining the pro’s and cons of online research‚ the iPhone mobile product of Apple Inc. is analyzed as the case study to support online marketing research. In addition‚ a definition of the two types of primary marketing research methods is given
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Previously in P3 I talked about the marketing research used by Cadbury in developing its marketing plans. In these marketing plans Cadbury has found many limitations in their marketing research methods‚ these are as followed. Primary Research The limitations found in Cadbury’s primary research might be the time of day they do street surveys; they are more likely to benefit and get better results if they go at certain times. Some people might not allow taking phone surveys and opting out when
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Question Presented Whether Sherman‚ under the attractive nuisance doctrine‚ will likely prevail against Carlisle for multiple injuries he sustained in a fall from wooden steps of a tree house in disrepair while trespassing upon Carlisle’s property when: (1) Carlisle was aware that the neighborhood surrounding his property was populated with children; (2) a severe storm had damaged Carlisle’s property and exposed the previously concealed tree house; (3) Sherman was six years of age at the time of
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The Role of the Internet in Business The internet has changed a lot of aspects in the lives of people from all walks of life. Being in the 21st century‚ almost everything is made possible through the internet. Communication‚ research‚ shopping and teaching are made accessible online. Among the many fields of human interest‚ business is one field that has changed dramatically with the use of the internet. The internet has made quite an impact in the business world (Devine‚ 2009). Furthermore
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Introduction Internet is a technology that provides global network and has become an unavoidable concept in the last few years. This technology which started as a basic tool within military‚ government & university operations has exploded into a world class communication medium and has become the backbone for organisations. Businesses are exploiting this technology on a large scale and implementing it widely in all their functional processes (Aguiar & Oliveira‚ nd). In this report we touch base
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The Benefits of Businesses that use the Internet Almost all national retail organizations today have an Internet site where anyone can place an order. Most are even able to accept credit card payment for instant processing of your order. In fact‚ there are some companies that accept orders solely from the Internet. Office Depot has gone one step further than the competition; they have included perks for their contract customers also. Specifically‚ they have linked the Web-site to their ES9000
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Case 4 Analyzing the Marketing Environment The Frozen Foods Age – An Attractive Business Opportunity In the early 1 900s‚ many people experimented with mechanical and chemical methods to preserve food. Then along came Clarence. Birdseye discovered a way to flash-freeze food and delivers them to the public. This was an important event in the annals of preserved food. By 1944 Birdseye’s frozen foods business was up and running. This not only brought him profits but
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