highlights the importance of Marketing Communications; the role of Marketing Communications‚ analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting‚ segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies
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Tips to Developing a Successful E-Mail Marketing Campaign E-mail marketing aims to promote business and services via e-mail. Very frequently people log into their mail and receive the message you send. E mail marketing is the most effective means to reinforce the awareness of your brand in people’s memories over longer time periods. Repetition is the key. But you have to take care of spam- an unsolicited promotional email‚ which is sent in large numbers to people without their permission. So
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Taiwan‚ Korea‚ and Hong Kong etc. with age between 30 to 40 up women who want to firm up their overall skin. Especially the office ladies and professionals are willing to purchase costly skincare product as they concerned their image to be charming when they attend social events‚ meetings‚ clubbing. Thus‚ their income level should not less than 12‚000 HK Dollars per month with secondary above education level. Also‚ they have great interest to concern their skin health‚ care own self image‚ can be
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Integrated Marketing Communications Client: HTC x Microsoft HTC HTC takes pride in their contribution to the growth and capabilities of smartphone technology‚ having invested in a team of highly talented Research & Development (R&D) professionals and pioneering many state-of-the-art innovations and world-class designs for smart-phones. “HTC ’s mission is to become the leading innovative supplier of mobile information and communication devices by providing value-added design‚ world-class manufacturing
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Cadbury’s Crispy Crunch Integrated Marketing Communications Plan Amanda Sacks‚ Rashin Mohebian‚ Dianna Valko‚ Wendy Cheung‚ Julie Ng‚ Eric Barrileros Florian. Objectives and Strategies Objectives • • • Increase market share to 4.1% Raise product awareness an additional 35% Increase repeat purchases by 10% Strategies • Position the product as the peanut lovers’ first choice • The advertising campaign accounts for many objectives • Budget allocation Positioning Strategy Statement To reinforce
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BUS 336 Integrated Marketing Communications Integrated Marketing Communications Plan Table of Contents Page Executive Summary 4 1 Marketing Objectives 6 1.1 Marketing Objectives 6 1.2 Sales / Profits 7 1.3 Market Share 7 1.4 Long Term Potential 8 1.5 Positioning Objectives 8 2 Target Market & Action Objectives 9 2.1 Primary Target Market 9 2.2 Secondary Target Market 9 2.3 Purchase Behaviour
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components of IMC presenting same brand message * positioning statement key idea that defines the brand Influence Behaviour – establish awareness‚ influence behavioural/attitude change Build Relationships – Based on CRM which is used to identify customer needs and wants‚ not database which simply tries to sell more. Changes In Marketing Communication Practices Reduced dependence on mass media Increased reliance on focused communication methods Increased demands on communication suppliers
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Syllabus Integrated Marketing Communications (IMC4) 2012-2013 Lecturers: drs. Mark Li Fo Sjoe M.LiFoSjoe@hhs.nl Requirements: 1. Class participation: Minimal 80%. 2. Test Case/Project with 4 graded assignments 3. Class case/Group Presentation (Pass/Fail) 4. Final exam Test period 4 Assumed level of foreknowledge: MKT-1 (Kotler‚ Principles of Marketing) or any other Introduction to Marketing course Literature: Integrated Advertising‚ Promotion‚ and Marketing Communications Clow & Baack‚ 5th global
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CHAPTER 13 INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING‚ SALES PROMOTION‚ AND PUBLIC RELATIONS MULTIPLE CHOICE QUESTIONS 1. Another name for a company’s marketing communications mix is: a. the advertising program. b. the sales force. c. the image mix. d. the promotion mix. Answer: (d) Difficulty: (1) Page: 470 2. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or
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MKTG1266 Marketing Communications _______________________________________ Group Assignment By: Lin Jiaxin‚ Joyce (S3307512) Low Hui Ling‚ Rachel (S3307260) Nur Syarina Shaari (S3307456) Toh Yu Fen‚ Vivian (S3307365) Table of Contents 1. Situation Analysis 1.1. 1.2. 1.3. Internal Analysis External Analysis (PESTLE) SWOT Analysis 3 3 4 7 9 9 10 11 11 12 12 13 14 14 14 16 16 17 18 22 24 26 32 32 33 34 35 37 38 2. M arket Problem /Opportunity 3. M arketing Objectives 4. Positioning
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