a world today‚ run almost entirely through technology‚ it is hard to imagine a time without the personal computer. In fact today’s generation grew up alongside modern technology‚ never knowing a world without laptops or the internet or smartphones. In order to fully appreciate the modern technology available to us every day‚ it is important to first gain knowledge of the history of personal computers and the long journey it’s taken in order to reach the height of technology the world operates on
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Apple Marketing Portfolio: Mac Computers Apple is a multibillion-dollar company that we thought would be very useful to analyze since they have had so much success with their products and marketing techniques‚ specifically the Mac computers. We saw the opportunity to learn a lot from their different marketing approaches and strategies with their computers against the competitors. Steven Jobs and Stephen Wosniak created Apple in 1976. The two young entrepreneurs probably would have never thought
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Paul Allen using the name‚ “Micro-soft” referring the their 60/40 partnership. Their main product is BASIC. Gates and Allen worked day and night to create the first version of Microsoft Basic‚ a simple computer software. They realize that the future of personal computers is in the software. The Computer Mart opens on Madison Avenue in New York. Zilog Z-80 chip is introduced. They have 3 employees including themselves and the revenue is $16‚000. July 1‚ 1976‚ Microsoft refines and enhances BASIC to
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Information Apple computers was established on April 1‚ 1976 by Steve Jobs‚ Steve Wozniak and Ronald Wayne and incorporated on January 3‚ 1997. The first Apple Computer was put together by Steve Wozniak and sold for $500.00. The computer‚ called Apple I‚ went on sale in July of 1976 and consisted of a circuit board‚ keyboards and screens. While Wozniak built the computers himself‚ both he and Jobs and sold them to a computer store‚ the Byte Shop‚ in Mountain View California. Most people recall Apple Computers
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a simple concept which is made to order computer. The computer was to be direct sales to consumer. Dell maximized his profits by bypassing distribution and retailers. Although has product was sold by retailer he soon took product out of the stores and continue to focus on direct sales.Initialy Dell started selling computers by mail and phone order then until 1994 when he started a website to sell his computer. At this point dell became the first computer company to have a website; By 1996the website
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Donna Dubinsky and Apple Computer‚ Inc. As companies today strive for success in the market place‚ it is the efficiency of the top management in the company‚ which usually determines whether or not they are able to achieve their goals. Many of these goals and values incorporate concepts surrounding quality products and services‚ innovation‚ team spirit‚ and efficient management‚ just to name a few. However‚ many times a disconnect in one or more of these areas can cause communication barriers
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Ayomipo Burch Williams Loelius Strategic Management Concepts & Cases 07/22/2011 * Describe the key strategic challenges facing Apple Computer. * One of Apple biggest key issue will be the rate that technology is growing and the ability to keep up with and also the prices at which there products are sold for; they are face with constant new arrivals at prices that are more affordable especially in today’s economy where everybody is looking for ways to save money. They are
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Hewlett Packard by Steve Wozniak‚ Apple Computers Inc. was established on 1976 by the willingness of these two individuals to create a small‚ practical and user-friendly computer for home usage – with Job’s garage as being the main office‚ the computer was sold only by its system‚ meaning that no case‚ monitor or whatsoever was sold with it (Richardson‚ 2008). In this industry‚ Apple is facing several competitors such as‚ Samsung‚ Lenovo‚ Huawei and Sony‚ but Apple is still the most profitable and
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The Development of Personal Computers The history of the computer goes back hundreds of years. From the abacus through the modern era the evolution of computers has involved many innovative individuals. It was out of this desire to innovate many fascinating tabulating machines developed. The modern computer‚ therefore‚ evolved from an amalgamation of the genius of many individuals over a long period of history. Many people shaped the world by making the efforts to develop technology.
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Why invest in Apple Inc.? Daniel A. Martinez MGT 521 March 12‚ 2012 Diane Hunt Wagner Abstract This paper presents a brief discussion and analysis of Apple Inc. using the Strengths‚ Weaknesses‚ Opportunities and Threats (SWOT) management model as a way of providing the reader an “at a glance” perspective prior to making a decision to invest in the firm. Some of the company’s financial figures obtained from its recently published 2011 unaudited financial reports such as the income statement
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