STARBUCKS: DELIVERING CUSTOMER SERVICE In 1992 Starbucks vision was to become the “Third Place” (home‚ work and then Starbucks). The value proposition was based on high quality coffee‚ high service standards and customer intimacy all offered in a relaxed and comfortable atmosphere. The positioning was meant to appeal to a niche market of highly educated affluent customers predominantly female between the ages of 24-44 years. Starbucks did not have a dedicated marketing strategy‚ but the function
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Products What Starbucks stands for is not just a good cup of coffee but also the passion it pours into its product quality and its service. According to (SWOT Analysis Starbucks Strength2000)‚ Starbucks has made a profit in excess‚ beside that‚ Reputation of Starbucks has built up mainly due to the quality of products and services. Its brand image itself is made through his main product‚ which is THE COFFEE. All different coffee variations are part of their product portfolio. The major priority
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Assessment activity 1: Locate and communicate OHS policies which clearly express the organisation’s commitment to implement relevant OHS legislation in the enterprise What information should be provided when communicating policies to staff? Information that should be provided to staff when communicating policies are as follows Duties of the employers‚ Duties of the employees and contractors Health and safety committees Discrimination in the workplace Risk assessments Control of risks Recording
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What factors accounted for the extraordinary success of Starbucks in the early 1990’s. What was so compelling about the Starbucks’ value proposition? What brand image did Starbucks develop during this period? Factors: • Environment/atmosphere • Quality of the product • Customer Service • Employee satisfaction • Specific demographic targeting • An almost untapped market Value Proposition: • The customer (and customer service) above all else. • Coffee drinking as an experience •
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Goals & Objectives‚ Customer Analysis‚ and Target Market & Positioning Nan Zhang‚ Thai Tran‚ Hollyann Joyner I. Marketing Goals and Objectives A. Have largest market share in US coffee Industry Objective 1: opening 3000+ net new stores in America by 2017 Starbucks will open more than 3000 stores in 48 states in US depends on population density. High population area like New York and Washington should open more than other states. And US is the largest market for Starbucks‚ and it’s brand name
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the way the employees will behave the customers. In order to achieve this‚ there are some subtle behaviors that can send the most powerful messages to the customers. These involve the prompt initiation of the conversation‚ verbal greeting‚ getting customer committed which are all to welcome the customer as a guest. Hi is a good word with a smile on face to greet. Apart from these‚ icebreakers are also important which dispel the suspicious thoughts of the customers by using some compliments‚ comments
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______________________________________________ EXCELLENT CUSTOMER SERVICE FOR THE PUBLIC SERVICE Learner Guide COURSE INTRODUCTION Purpose of the programme The South African government is committed to continually improve the lives of the people of South Africa‚ through a transformed Public Service‚ which is representative‚ accountable‚ transparent‚ efficient‚ and responsive to the need of all. In light of this‚ the Public Service will be judged by one criterion‚ “its effectiveness in delivering services that needs of all South
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Courtesy and Customer Service For the Health Care Professional Self-Learning Packet Introduction As we are all aware‚ HCMC has experienced significant change on a first hand level over the last year. The pressures of health care reform and finance have changed the course of health care forever. The health care industry has become increasingly competitive. We need to do all we can to meet or exceed the expectations of our customers to compete in this market. Several initiatives are underway that assist
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McDonald’s customer services i. Introduction McDonald’s is the largest chain of fast food Corporation in the world‚ has become a global most valuable brands. The business began in 1940‚ with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino‚ California. Is the world ’s largest chain of hamburger fast food restaurants‚ serving more than 58 million customers daily. In addition to its signature restaurant chain‚ McDonald’s Corporation held a minority interest in Pret A Manger
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Exceptional Customer Service - The NCB Way Welcome to the NCB Family VISION To make NCB‚ financially and operationally‚ the strongest and most dominant financial institution in the Caribbean and one that follows international best in class governance practices. CORE VALUES • We hold a deep and abiding respect for each customer‚ every colleague in our companies‚ and all our shareholders. • We commit to find new‚ practical‚ and innovative ways to make the term “excellent service” more relevant
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