Why does E-Bay have problems in its Asian Markets? TUI University XXXXXXXX Module 1 BUS 401 Introduction to International Business & Global Marketing XXXXXXXX 18 April 2008 There are several reasons why EBay failed trying to enter and get a foothold into the Asian Markets. American companies as a whole have had difficulties trying to get into the Asian Global market beginning in the year 2000. The biggest reason is our cultural differences. EBay was an outsider and did not understand
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Why does Ebay have problems in Asian Markets? This is the question to be answered in the first Case assignment of Business 401. In order to answer this question there must be discussion about Global marketing concepts‚ such as product‚ place‚ promotion‚ and pricing (the 4 p’s)‚ method of entry‚ and entry decision. Then it is important to apply those concepts to the Asian Market. In the pages that follow I will discuss the marketing decisions of Ebay in their mission to expand into Asian markets
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Assignment‚ Why does E-Bay have problems in its Asian Markets? Course Number: International Business 401 Dr. Fadia Alkhalil February 15‚ 2011 Abstract This paper will identify some of the reasons why E-Bay has problems in the Asian Markets as an internet auction provider. After examining articles from Philip Kotler and David Gertner as well as Moon Ihlwan among others‚ this paper will provide my answers about why did EBay want to expand globally as well as why any of these Asian nations
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How to dominate the online auction market Jeffrey Phillips • Brian Somok • Xiaoke Zheng Executive Summary Background eBay Inc history: September 1995: funded as a sole proprietorship. May 1996: incorporated in California. April 1998: reincorporated in Delaware. September 1998: completion of initial public offering October 2002: acquired PayPal Product Online Auction: Every day‚ 24 hours a day‚ 7 days a week‚ 365 days a year‚ millions of people from all over the world go shopping at
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When looking at eBay’s target market‚ the segmentation of users appears to be majority males‚ ranging from 25-34 years old. Over half of the users don’t have kids and also lack college experience. The majority of the people are Caucasian and have a household income of $100‚000. After looking at this information there are some good opportunities that eBay could capitalize on. First‚ a good target market would be the “Baby Boomer” generation. This generation’s age demographic falls into the 45-64
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Pierre Omidyar founded EBay on September 3‚ 1995 after many years of successful business in the United States eBay decided to expand its business to Asia; unfortunately business was not as successful in Asia as it was in the United States. (1) Understanding the four principles of marketing will help explain why eBay did not succeed in Asia. Product‚ Place‚ Price and Promotion are rules that eBay did not take into consideration by or clearly understand before proceeding into unknown territory.
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Japan’s leading brand from Japan called UNIQLO is one of the successful company and worth to learn. UNIQLO would like to enter to Asian market but is not easy for them to enter the market. The low-priced brands can be profitable but not for long-term. UNIQLO in the Asian market’s performance can be described as a very striking. The core competence is ’low-cost and high-quality’‚ it provides for all ages consumers and to provide fashionable‚ high quality and reasonable price of casual
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A report on Ebay and Taobao. Ebay v/s Taobao Critically evaluate eBay’s chosen market entry strategies‚ into the Chinese ‘C2C’ market‚ determining the shortcomings of the strategies deployed during the case study period. When entering into a new market‚ there are many aspects that must be considered in order for a company to be successful. Through this case study we will look at how eBay developed their market strategy using the concept of six key factors timing‚ location‚ marketing
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eBay and Online Auction Industry Analysis eBay was founded in 1995 and has grown into a multibillion dollar corporation. The online auction industry has grown dramatically since the 1990s. Like its competitors‚ eBay does not produce any goods. eBay’s business model is to make money from the movement of information through the Internet. It does not produce a tangible product but provides the service of joining independent sellers and buyers together. It makes its revenue by charging sellers commissions
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auction industry? How strong are the competitive pressures confronting eBay and other online auction firms? 2.2 What forces are operating in the online auction macro-environment that has the power to alter the nature and structure in the online auction industry? 2.3 What does a strategic group map reveal about the positions of the major players in the online auction industry? Is eBay in a good position on the map? Why or why not? Who are the closest competitors? 2.4 What do you see as the key success
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