Why has the functionalist perspective been so severely criticised? Structural functionalism developed out of the European philosophical traditions of the C19th. It was in some respects‚ a response to the massive social upheavals of industrialisation and political unrest of the times as it offered a way of accounting for social unrest by looking at the power of society over the thoughts and actions of men. The nature of humanity was seen as selfish but rational. Man needed the power of society to
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Why has MKC not been as successful as Avon in penetrating international markets? There are a few reasons that explain why Mary Kay Cosmetics (MKC) has not been able to penetrate the international markets as well as Avon did. The head of MKC’s Dandurand has identified at four reasons‚ according to the case study. Dandurand’s analysis of MKC’s limited international success was due the following reasons: 1. Marking strategy: MKC applied its U.S. marketing strategy to different foreign markets without
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What is Matav’s Strategy? Has it been successful? Matav‚ being the Hungarian Telecommunications leader‚ had secured their spot in most of the communications market in Hungary‚ including business services‚ residential services‚ Internet and Mobile. Their parent company Deutsche Telekom wanted them to remain an integrated telecommunications company. Later on they were facing a decline in the mobile market in Hungary with the only scope of expansion being the broadband market. So their primary focus was
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------------------------------------------------- Why “JD” is so successful in its marketing? If we focus on the needs of consumers‚ an organization creates a business that can outclass its competitors. The goal is also being closer to consumers and providing exactly what they want‚ for at last‚ trigger their purchase. This kind of business carries out research to find the needs and wants of consumers. It then uses the findings to design products and marketing strategies to satisfy these needs. JD
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Q) Why‚ historically‚ has the soft drink history been so profitable? The soft drink industry is profitable as these drinks can be easily produced and that to with very less cost‚ so they followed a low cost strategy and by doing so they were able to earn huge profit margins and more quantity means more profit. They were also huge dealers for food chains like KFC‚ MCD etc and several other gas stations. Q) Compare the economics of the concentrate business to that of the bottling business: Why is
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Atharva Institute Of Management Studies Integrated Marketing Communication ------------------------------------------------- Direct marketing communication Direct Marketing What is Direct Marketing? Direct marketing is a channel free approach to distribution and/or marketing communications. So a company may have a strategy of dealing with its customers ’directly‚’ for example banks (such as CityBank) or computer manufacturers (such as Dell). There are no channel intermediaries i.e. distributors
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Direct Marketing consists of connecting directly with carefully targeted consumers‚ often on a one-to-one‚ interactive basis. Using detailed databases‚ companies tailor their marketing offers and communications to the needs of narrowly defined segments or individual buyers. Beyond brand and relationship building‚ direct marketers usually seek a direct‚ immediate and measurable consumer response. The New Direct Marketing Model Early direct marketers-- catalog companies‚ direct mailers‚ and telemarketers--
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business environment. The organization has faced‚ and is still facing‚ a significannot amount of controversy over several different issues; however‚ none of these have done much more than scrape the exterior of this gigantic operation. The future also looks bright for Wal-Mart‚ especially if it is able to strike a comfortable balance between increasing its profits and recognizing its social and ethical responsibilities. <br> <br>Why is Wal-Mart so Successful? Is it Good Strategy or Good Strategy
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After reading‚ Why This Hurricane Season Has Been So Catastrophic‚ by Michael Greshko I’ve come to understand that climate change isn’t “directly” linked to specific environmental events‚ but can be used to explain such natural phenomena and their extremity‚ like hurricanes. Even though the article was not specifically geared for discussing climate change‚ it posed a specific type of natural disaster‚ hurricanes‚ which can be excited by climate change. In the article‚ Greshko specifically explains
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Direct marketing is an interactive marketing system that uses one or more media to effect a measurable response or transaction at any location. Direct marketing‚ especially electronic marketing‚ is showing explosive growth. Direct-mail marketing means sending an offer‚ announcement‚ reminder‚ or other item to an individual consumer. Using highly selective mailing lists‚ direct marketers send out millions of mail pieces each year—letters‚ flyers‚ foldouts‚ and other “salespeople with wings.”
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