1.0 Introduction Hong Kong is one of the most important tourism destinations in the Pacific Asia region for its unique landscape and shopping convenience. According to statistics‚ a total number of 41921310 people visited Hong Kong in 2011‚ that is 16.4% more compared to 2010 (Hong Kong Tourism Board 2012).Total tourism expenditure was 263142.71 million HK dollars and shopping accounts for most of them because it is the main purpose for individual visitors (Hong Kong Tourism Board 2012). Therefore
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The image of Hong Kong is well known as “shopper’s paradise” and “Pearl of the Orient”. Further‚ according to the International Market Research Study‚ it shows that the lack of new appeals in Hong Kong is a significant reason for it not being considered as a vacation destination. Therefore‚ it is necessary to expand the appeals of Hong Kong. Why not use our existing natural resources as tourist attractions? To maintain the competitiveness‚ Hong Kong should build up its own unique and special character
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Disneyland Market Positioning and Expansion into the international Market Disneyland has pride itself to be a fantasy world‚ a place where people (regardless of age) can escape from reality (Appendix 1 shows that fantasy world is heavily weighted in the proportion of Disney movies). With this positioning statement that applies to everyone regardless of geographic location (Chinese have dreams and can fantasize as much as Americans or Europeans)‚ expansion into the international market may not seem
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offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford. The IKEA store in Hong Kong is one of the franchise stores in the Asia Pacific region‚ having started business in 1975. Since then‚ IKEA has become the leader in the home furnishing industry. Source : The information in this case is extracted and adapted from the website of IKEA Hong Kong. Tasks Browse the website of IKEA Hong Kong (http://www.ikea.com/hk)
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Hong Kong Disneyland The Disney Company envisioned it being a great idea to introduce its resort to the huge market in China by opening up a Disneyland park in Hong Kong. The Chinese people have an interest in the American culture‚ and they want to connect with the global popular culture so in theory it sounded like a great idea. It turns out that HKD has not been the success that many predicted it would be. This is can be contributed to how well Disney was able to translate its strategic assets
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STUDY 4 McDonalds and Hong Kong McDonalds celebrated its 50th anniversary in April 15‚ 2005 and remained true to the statement "As far as I can tell‚ the only place you can’t get a Big Mac is in outer space." (1990) The company operates as a global business through franchising. In 2004‚ the company reported to have established 30‚000 local restaurants located in 115 countries across five continents. It is the biggest fast food retailer conquering markets worldwide. In almost every
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successful as they had originally expected. With the success of Tokyo Disney Resort producers of Hong Kong Disney were projecting the same experiences to happen in Hong Kong. By using the failures found in Disneyland Resort Paris they knew what not to do in order to achieve greater worth of the Disney name abroad. Though Tokyo and Paris are completely different cultures‚ the adaptation of each culture was done in two different ways‚ varying the overall success of both parks. In Tokyo‚ Disney forfeited
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Title Author(s) Health implications of Hong Kong abortion laws Wong‚ Stephanie Lynne Citation Issue Date URL Rights 2013 http://hdl.handle.net/10722/193849 The author retains all proprietary rights‚ (such as patent rights) and the right to use in future works. Health Implications of Hong Kong Abortion Laws Written by Stephanie Lynne Wong For the Degree of Master of Public Health at the University of Hong Kong in August 2013 Abstract: Abortion is a difficult
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Hong Kong Cinema The Chinese art form I ’ve chosen to write about is film‚ with an emphasis on Hong Kong Cinema. I enjoy movies‚ in particular action films. Hong Kong Cinema has produced some of the best action films I have ever seen. I will discuss three Hong Kong Action genres‚ Martial Arts films‚ the Kung Fu Comedies and the Triad films. My first experience with Hong Kong Cinema came in the 1970s with Martial Arts films. Martial arts‚ emphasizes self-strengthening‚ therapeutic exercise
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limited .To what extent do you agree with this view? In 2003‚ The Individual Visit Scheme began‚ which allow year-round multiple entry visa arrangement for mainland visitors in selected cities. After the launch‚ the number of mainland visitors dramatically soared‚ from 8.5 million in 2003 to 22.7 million in 2010 (Fan & Yim‚ 2011).The various merits of the Individual Visit Scheme have been entirely debated. While some businessman welcome the scheme that likely enhance the economy in Hong Kong‚ normal
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