Product and Brand Management assignment On Submitted by Anoop Anantha – 117 Vodafone Group is a British multinational telecommunications company headquartered in London‚ United Kingdom. It is the world’s second-largest mobile telecommunications company and had 439 million subscribers as of December 2011. Vodafone came into India in 2006 by acquiring Hutch. It is the second largest mobile network operator in India. It has approximately 146.84 million customers in India as of November 2011
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PROJECT REPORT COMPARTIVE ANALYSIS OF DIFFERENT BRANDS OF FMCG INDUSTRY MASTER OF BUSINESS ADMINISTRATION (MBA) OF PUNJAB TECHNICAL UNIVERSITY (PTU) Submitted to Submitted by Mrs. Gitanjali Bhatnagar Vipan Kumar DR. IT Group of Institutes BANUR (PUNJAB) PREFACE Practical exposure imbibes an integral part of management studies. One cannot rely merely upon the theoretical knowledge
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value and a mix of fresh and healthy products. A convenience store is a small store or shop that may sell items such as sweets‚ ice-cream‚ soft drinks‚ lottery tickets‚ cigarettes and other tobacco products‚ newspapers and magazines‚ along with a selection of processed food and perhaps some groceries. Stores that are part of gas stations may also sell motor oil‚ windshield washer fluid‚ radiator fluid‚ and maps. Often toiletries and other hygiene products are stocked‚ and some of these stores
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MNC BRAND AND PRODUCT PROFILE Baskin-Robbins is a global chain of ice cream parlours founded by Burt Baskin and Irv Robbins in the year 1953. It is the largest franchise with more than 6000 locations in 35 countries. Its major markets are located in UK with 2800 outlets and in Japan with 800 outlets. Its headquarters is in Massachusetts USA. Baskin-Robbins is the King in ice cream marketing; they created a unique positioning for its brand by introducing interesting new flavors. They allow
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IJRFM Volume 2‚ Issue 3 (March 2012) (ISSN 2231-5985) A STUDY OF CONSUMER BEHAVIOUR WITH REFERENCE TO MOBILE PHONES IN SAMINATTHAM PANCHAYAT ‚ SIVAKASI BLOCK ‚ TAMIL NADU V. Alagu Pandian* Dr. J. Mohamed Ali** Upnish Yadav*** A. Mahendran**** ABSTRACT Consumer behavior is the act of individuals directly involved in obtaining and using economic goods and services‚ including the decision processes that precede and determine this act. Cell phone was developed in 1979. In India it was introduced
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decades and consumption increased with the emergence of India’s growing middle class • With consumers characterized by rising income and increasing affordability of products‚ urban consumers looked more for material success and understood the need to satisfy their desires rather than practice restraint. While they respected traditions‚ they did not tie their lives to the traditions • Indian consumers traditionally saved their money and contemporary Indians were not looking for cheap goods‚ but were looking
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involving an independent retailer and an independent manufacturer. The manufacturer produces a single product and sells it exclusively through the retailer. Using this supply chain framework‚ we develop a game theoretic model to study two commonly observed practices of selling extended warranties: the manufacturer offers the extended warranty directly to the end consumer‚ and the retailer selling the product offers extended warranty. We show that‚ of the two decentralized systems‚ when the retailer offers
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Why firms decide to go global Growth Many companies will prefer to invest their excess profits in order to expand‚ but sometimes they are limited because of the maturity of the markets in their area. Therefore‚ they seek the overseas new markets to provide such growth opportunities. So‚ these companies‚ in addition to investing their excess profits‚ also try to maximize efficiency by employing their underutilized resources in human and capital assets such as management‚ machinery‚ and technology
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8. The Coca-Cola Business in India 9. Bottling Operation 10. Mission‚ Vision & Values 11. Organization Structure of Varanasi Unit 11. Department in Varanasi 12. Plant Tour 13. Product available in the market & its rate 14. Customers 15. Distribution and Sub- Distribution 16. Volume 17. Company market Segmentation 18. Product comparison with Pepsi 19. Research Purpose 20. Research Design 21. Limitation of the Research
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1. In 1617-19 nine out of ten natives died from deceases that were left by the European people‚ suffering horrible deaths. 2. Wampanoag decide to help the Mayflower pilgrims at first because the native people were getting sick and starving and knew that the Europeans were not out to cause trouble since they had brought their women and children with them. By the end of the winter Wampanoag noticed that the Pilgrims had lost 45 out of 112 people. Which prompted Massasoit to ally with the English because
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