What Is a Product Mix? Product mix‚ also known as product assortment‚ refers to the total number of product lines that a company offers to its customers. For example‚ a small company may sell multiple lines of products. Sometimes‚ these product lines are fairly similar‚ such as dish washing liquid and bar soap‚ which are used for cleaning and use similar technologies. Other times‚ the product lines are vastly different‚ such as diapers and razors. The four dimensions to a company’s product mix include
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Success factors in Product Innovation Success Factors in Product Innovation: The Case Study of Savola by: Salma Nader Abbass Hussein Bachelor Thesis Submitted to the Innovation management department at the Faculty of Management and Technology German University in Cairo Student registration number: 7-4445 Date: 8-6-2009 Supervisor: Dr. Hadya Hamdy i Success factors in Product Innovation Abstract We are living in a world that customers are becoming increasingly sophisticated and
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Money Cannot Buy Happiness In my own opinion‚ I agree with the above statement that is money cannot buy happiness. Because I think that money does not equals happiness and money does not mean happiness. Although some people may have some different opinions‚ they think money can buy a lot of things which can make you a better life and feel happy. I strongly disagree with this point of view and there’s several examples can prove my view. First reason is that we can share our happiness with our family
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rights reserved 0160-7383/94 $6.00 + .00 0160-7383(93)E0032-9 THE TOURISM PRODUCT Stephen L. J. Smith University of Waterloo‚ Canada Abstract: An industry is characterized by a generic product and production process. For tourism to be considered an industry‚ it is necessary to show that such a genetic product and process exist. This paper argues that they do exist‚ and presents a model that describes the product as consisting of five elements: the physical plant‚ service‚ hospitality‚ freedom
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Tata Nano – The People’s Car 1) Why was this product a special one for market? With the concept of NANO‚ Ratan Tata Chairman of the TATA Group‚ had a vision of making “a common man’s car” which would be safe‚ affordable and made personal transportation available to anyone and everyone who could not afford to own a four-wheeler. It was meant to bring a new Dimension to the automobile industry with its low cost manufacturing. A new segment‚ Ultra Low Cost (ULC) was created‚ where Nano was
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Are entrepreneurs born or made? Critically discuss. Introduction An entrepreneur is a person who sets up a business by taking on financial risks in hope to make a profit. The word entrepreneur stems from the French word entreprendré which means ’to undertake ’. A couple of examples are Lord Alan Sugar and Bill Gates. Lord Sugar is an entrepreneur worth £800 million. He started by selling car aerials out of a van‚ he then set up his company‚ Amstrad which sold affordable hi-fi turntable covers
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Product Proposal Mass Mobile Cover Submitted By Aditi Soni Saumya Gupta Mandeep K. Khural Selly Goyal Megha Arora Suhani Gagrani Submitted To Ms. Priti Gadhvi Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) (Ministry of Textiles‚ Govt. of India) GH-0 Road‚ Behind Infocity Gandhinagar-382007‚ Gujarat http://www.nift.ac.in September‚ 2014 1 TABLE OF CONTENTS Executive Summary……………………………………………………………3 Design Organisation………………………………………………………
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Today we see African Americans depicted in music videos‚ film‚ tv shows‚ news‚ and many other platforms of entertainment and media‚ but how many of those representations are correct? Realistically‚ it is impossible to represent whole racial groups and ethnicities‚ which is why generalizations and stereotypes are created. But the misrepresentation of African Americans in media and entertainment only further stimulates stigma‚ racism‚ mistreatment‚ and discrimination in and towards the black community
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Does Money Buy Happiness? Donald Tolbert John Brown University Executive Summary The subject of this paper is the age-old question‚ “Does Money Buy Happiness”. On the surface‚ this question appears to be an easy one. Happiness however‚ is a subjective item. To better answer this‚ several points must be analyzed such as‚ “What is happiness?”‚ “How is it measured?” etc. To better streamline this process‚ a research question was developed: * “Does an increase in personal income cause
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Sustainable products Masoud jamshidi yeganeh May 04 2013 Contents Abstract 1 Scope of Definition 1.1 Sustainable Products Standards 1.2 Overall standards 2 Sustainable Products Polices 3 Sustainable Product Design 4 References 2 Abstract: Sustainability Sustainability is the capacity to endure. In ecology the word describes how biological systems remain diverse and productive over time. Long-lived and healthy wetlands and forests are examples of sustainable biological
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