Brand Essence Assignment Introduction The company chose for this assignment is Colgate. Colgate is a division of the Colgate-Palmolive brand that produces soaps‚ detergents and oral hygiene products. Colgate focuses on oral hygiene and is a maker of toothpaste and toothbrushes. Started in 1806 by William Colgate as a soap and candle company. When William died in 1857‚ his soon took over. In 1837‚ Colgate introduced their first toothpaste and was the first to introduce toothpaste in a tube.
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This morning I woke up and looked in the mirror and noticed that my teeth were not as white as I like them to be. I think to myself‚ I need to call and make an appointment to get my teeth whitened with my dentist. Teeth whitening is an example of Cosmetic Dentistry. Cosmetic Dentistry is different than regular dentistry in the sense that regular dentistry deals with oral hygiene and the prevention‚ diagnosing and treating of any oral diseases. Cosmetic dentistry however focuses
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www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY Equity Research Report On Colgate Palmolive India Limited For Institutional Clients Analyst: ANKIT KHAITAN akhaitan@hemonline.com www.hemonline.com BROKING | DEPOSITORY | DISTRIBUTION | FINANCIAL ADVISORY Colgate Palmolive India Limited Market Cap: 6205.35 Crore Outstanding Shares: 13.59 Crore Price as of 13 April: 456.30 Book Value Per Share: 12.61 th 14 April 2009 th BUY Industry: FMCG
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advancements in the science and function of lasers has even crossed over into the dental industry. Laser teeth whitening procedures have become a typical way to achieve tooth bleaching in a very short period of time. Laser teeth whitening works by focusing a laser light on a specific bleaching gel that is applied directly to the surface of them. The light speeds the bleaching process and helps the whitening gel permeate the enamel.
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goes a long way. Aside from the fact that banana is full of vitamins and minerals‚ and is used in beauty regimen‚ its peel is also utilized in so many ways; from skin care regimen‚ to fertilizer and now to whiten teeth. Using banana peel as teeth whitening is considered extremely safe and healthy because it is not only the flesh of the banana that contains vitamins and minerals but the peel as well. Banana peel has no coarseness that other natural whiteners have and most of all they are not costly
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- ---- r --- .’ S ~‚ 504-009-1 D "’he BusIness School ~or the v Vorld • Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers • Overall winner of the 2008 European Case Clearing House Awards • Winner of a 2007 European Case Clearing House Award in the category "Marketing" • Winner of the European Foundation for Management Development Case of the Year Award 2004 in the category "Marketing" 04/2008-5188 This case was prepared by Pedro Pacheco
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After the 10mins are over‚ take the eggs out of each cup and compare changes in color by using the numeric tooth whitening guide. Take a picture of the eggs. Record the color change on the data chart. Repeat steps 6 to 9 twice a day‚ keeping the eggs in a clean empty 16 oz cup when not being used. After 4 weeks of recording the color change on the data chart‚ use each of the 3 whitening ingredients to test which ingredient will remove the different liquid stains the best; Pour 1 tablespoon of baking
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Crest Whitestrips Disrupts Tooth Whitening “This is it. This is what we need”‚ Paul Sagel‚ a young chemical engineer at P&G utters in February 1997. He recalls later:” I put it on my teeth‚ stuck it on‚ and said. “That´s it!” We knew we had it instantly”. What Sagel remembers with such excitement is the eureka moment when he together with his senior colleague and mentor Bob Dirksing comes up with a novel effective solution for tooth whitening. Bob Dirksing‚ 56‚ is a 30-year company veteran and
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"TURMERIC: HOMEMADE WHITENING TOOTHPASTE" CHAPTER I Abstract: We are only recently becoming more aware of all the benefits of turmeric to our bodies. In addition to health benefits‚ turmeric also seems to have beauty benefits. Not only is it great for the skin‚ it also seems to whiten teeth! It is very skeptical‚ but the root plant we once thought to be only dyes to textiles can somewhat really make the teeth whiter and brighter! It sounds a little counter-intuitive to apply a rich yellow substance
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DENTALCARE WHITENING TOOTH GEL RESEARCH PROPOSAL Table of contents: Introduction……………………………......………..3 Five Year Plan....................................................3‚ 4‚ 5 Understanding Issues......……………………..…..5 Validating the Proposed Research..................….6 Research Methodology and Design…..................7‚ 8 Conclusion…………………………………..............8‚ 9 References.…………………………………..……....9 INTRODUCTION The Pre-launch research is an important tool to manage and understand
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